More People Are Multitasking While Watching TV - eMarketer | Public Relations & Social Marketing Insight | Scoop.it

Mobile devices have become a companion to many people when they watch TV, whether it’s browsing related content or discussing it socially. And more TV and video viewers are participating in these types of second-screen digital activities currently than did so two years ago.

Research from Ericsson, a communications technology company specializing in mobility, broadband and the cloud surveyed more than 30,000 internet users worldwide ages 16 to 69 who have a broadband internet connection at home and watch TV and view video on a weekly basis. Generally, the study found that more respondents are conducting digital activities via a smartphone or tablet, while at the same time watching TV, than they did in 2014....