Public Relations & Social Marketing Insight

When Americans encounter news on social media, how much they trust the content is determined less by who creates the news than by who shares it, according to a new experimental study from the Media Insight Project, a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research.

Whether readers trust the sharer, indeed, matters more than who produces the article —or even whether the article is produced by a real news organization or a fictional one, the study finds.

Who shares an article on social media influences whether people trust it, research shows 

As social platforms such as Facebook or Twitter become major thoroughfares for news, the news organization that does the original reporting still matters. But the study demonstrates that who shares an article on a social media site like Facebook has an even bigger influence on whether people trust what they see....

There are many approaches to social media marketing, but most rely on one-way communication, with brands and businesses blasting out messages, promoted or otherwise, hoping to reach their target audience. However, chat bots could provide a more interactive and personalized experience.

A study from Retale, a provider of location-based mobile advertising, examines how consumers are already reacting to the use of chat bots.

Retale polled 500 millennials aged 18 through 34 last December, and the results seem quite positive for chat bots. 58 percent of those polled had interacted with a chat bot on social; among the group who had not interacted with a chat bot, 53 percent were interested.

Almost everyone who had encountered a chat bot on social reported having positive or very positive experiences. But there are some challenges that need addressing. “Accuracy in understanding” was the biggest area of recommended improvement. Nearly 30 percent of the respondents who had interacted with chat bots wished conversations were more natural; and 12 percent wished that chat bots could get human customer-service representatives involved when appropriate....

You’ve just entered the world of entrepreneurship, and you want to take your industry by storm. You know you have tons of competitors, and you have a challenging task ahead of you. So you’re looking for the best ways to achieve your goals, and to do so quickly.

This is where a good content marketing strategy enters the picture. In the simplest terms, content marketing is the art and science of creating and distributing content for promoting your startup.

Read on to learn seven of the most effective content marketing tips for startups and new entrepreneurs.

In this post, you’re going to find some useful content marketing tricks to help you develop an effective strategy. You’ll learn about the most effective techniques to develop fresh and engaging content. And you’ll also discover some effective methods for content distribution....