Public Relations & Social Marketing Insight

The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules.

At Siegel+Gale, we release an annual Global Brand Simplicity Index that examines the global state of simplicity for the world's leading brands.

The recent report also shows how consumers ranked 40 of the most prevalent, so-called "disruptive" brands in the US and UK. The disrupters outperformed the incumbent brands in every category, particularly in the US where, compared to their established counterparts, they took eight of the top 10 spots based on their simplicity score....

Benjamin Franklin once said: “Tell me and I forget, teach me and I may remember, involve me and I learn.”

At the SAP Design & Co-Innovation Center (DCC) at SAP we frequently organize the so-called “Method Mondays”, a regular one-hour meeting series in which the team members share, practice, and test different methods.

In this article I would like to share the 5 methods with you that work best for us – it’s worth trying!...

A few years ago, my team and I were launching a leadership development program for a client. Just before we launched the pilot program, the company was hit with a high-profile scandal. A couple of rogue executives were caught playing around with the company’s finances and millions of dollars went missing. The ensuing scandal rocked this once-great company, leaving its reputation in tatters. The executives were charged.

When we kicked off the pilot session a few months later, the scandal quickly became the elephant in the room. It was clear the participants needed a forum to express their personal views on those events. We could feel their deep-seated anger, and we realized we had to bring it out into the open.