Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
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I Trust You, I Trust You Not: Different Sides of Organization-Public Relationships | Institute for Public Relations

I Trust You, I Trust You Not: Different Sides of Organization-Public Relationships | Institute for Public Relations | Public Relations & Social Marketing Insight | Scoop.it

Scholars in public relations have contended that organization-public relationship (OPR) quality has multiple dimensions, including the oft-cited list of trust, satisfaction, control mutuality, and commitment. The concept of OPR quality is assumed to be positive (Heath, 2013), which nevertheless does not describe relational problems in reality. In this blog post, I introduce an additional side of OPR quality—distrust, and how it differs from trust.

 

Distrust is often considered as simply the opposite of trust by organizational researchers and excluded as a component of OPR quality in the public relations literature. However, distrust is not the absence of trust. For example, an employee may have both low levels of trust and distrust in his or her colleagues who resemble casual acquaintances in the organization. They only occasionally cross paths with these coworkers. They are not confident in or very watchful of these relational partners. Also likely the employee could feel both high levels of trust and distrust in his or her superiors. They trust the management, as representatives of the organization, in some aspects but distrust in other aspects.

 

In an employee survey (N=583), I tested distrust as a new dimension of OPR quality (Shen, in press). I found that both distrust and trust were distinct from each other. The study suggested that OPR quality is not inherently positive. Employees may perceive sinister intentions of the organization’s conduct. Even those who highly trust their employing organizations do not necessarily perceive low distrust, and vice versa. Employees could feel confident about the organization’s capabilities—trust, while at the same time they are skeptical about whether the organization keep employees’ interests in mind when making decisions—distrust....

Jeff Domansky's insight:

IPR research paper looks at how distrust impacts organizational relationships

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Using LinkedIn for strategic communication | Craig Pearce

Using LinkedIn for strategic communication | Craig Pearce | Public Relations & Social Marketing Insight | Scoop.it

The capability of LinkedIn to be an effective platform for strategic communication is both constrained and advanced by its unique properties. Make no mistake, however. When operating in a B2B and/or services-oriented environment, organisations can leverage LinkedIn via a number of potent means – e.g. market research, differentiation, positioning, viral marketing – to deliver business results....


My bias towards believing LinkedIn is better for service-leaning organisations is because of LinkedIn’s proclivity for better suiting the approaches of thought leadership and inbound marketing (noted below)....

Jeff Domansky's insight:

Craig Pearce highlights several ways to use linked in for strategic communications.

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