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Scoop.it!
When companies emerge out of the start-up phase, quality standards are raised. But in order to make this happen, a lot of companies fall into a trap of implementing long lists of procedures. So, let me ask, how do we drop the playbook of too many procedures but still achieve quality at scale, whether in our marketing department or in our organization as a whole? Let’s think outside the box for a moment and explore these two alternative approaches.... 
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Scoop.it!
You might prefer to defer publicity and communications tasks to your communications director or VP, but there is tangible value to having your own web presence. Here are 4 ways building your reputation online can help your company....
Jeff Domansky's insight:
Here's why social media matters to CEOs.
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Steve Jobs, John Sculley, Steve Wozniak at Apple John Sculley, formerly CEO of Apple, recently visited our office to do a Q&A.
Jeff Domansky's insight:
Reinventing John Sculley and what really happened with the firing of Steve Jobs at Apple. Recommended reading for entrepreneurs and business leaders. 9.5/10
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Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what's possible? This is a question that Simon Sinek asks the audience as he begins his famous Ted Talk. Sinek, a bestselling author and INBOUND 2014 keynote speaker, set out to discover why companies like Apple have been able to achieve such extraordinary success, while others with the same resources have failed. He explains it through his idea called "Start With Why." And as it turns out, his findings have important implications for inbound marketers too....
Jeff Domansky's insight:
How Simon Sinek's "Start With Why" applies to important inbound marketing strategies.
CCM Consultancy's curator insight,
September 24, 2018 2:16 AM
Do you know your company's "why"? Think about the core purpose of your business, and then think about how you market your products or services. Are they aligned? As Sinek has found, having loyal customers is all about attracting the people who share your fundamental beliefs. Remember: People don't buy what you do. They buy why you do it.
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So what is Yahoo planning to do with its social tools buying binge?Yahoo’s summer shopping spree has claimed another company. This time it’s former social browser turned Flipboard clone, Rockmelt. Maybe you remember Rockmelt. OK, you probably don’t. Here’s the skinny....
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When it comes to company culture, Boston-based HubSpot could very well be the next Google. At the very least, it's one of the most unique places to work in the tech industry today. An MIT professor has even been studying the 550-employee company for months as the subject of her PhD dissertation, cofounder and CTO Dharmesh Shah told Business Insider.
This isn't about strange or over-the-top perks it gives employees, although it has a few of those. It's about an attitude in which workers are treated in part like cofounders and in part like students, Shah explained to Business Insider. Here's a lightly edited transcript: BUSINESS INSIDER...
Jeff Domansky's insight:
Peek inside what's driving HubSpot's success...
Scoop.it!
Instead of refocusing Yahoo, Marissa Mayer is broadening the company. That's odd, given that Yahoo was once considered a bloated, obsolete leviathan. But it turns out giant internet conglomerates still have some big advantages....
Since Marissa Mayer took over as CEO of Yahoo last year, there’s been a lot of talk about how the famously detail-oriented ex-Googler will “refocus” the company. But it’s becoming increasingly clear that Mayer is broadening, not narrowing, Yahoo’s scope, cementing its once passé reputation as the original internet “portal.”
The latest sign of this trend came just this past weekend, when multiple reports had Mayer in talks to acquire the online television hub Hulu. Less than one week earlier, Yahoo announced it would pay $1.1 billion for microblog network Tumblr. Two months ago, the company paid a reported $30 million to buy news digest app Summly from a British teenager. The common thread: Yahoo keeps expanding into new areas, even though it was already a sprawling internet conglomerate when Mayer took control, with everything from movie listings to stock quotes to a photo-sharing social network to a news hub to a search engine. (And don’t forget the “OMG!” section.)
Yahoo’s mission creep is a useful case study in why web companies like Google and Facebook continue to grow their functionality and why startups keep selling to the seemingly bloated leviathans, even though tech advances have made it cheaper and easier than ever for software companies and web services to go it alone, and despite the fact that consumers are migrating to highly specialized mobile apps.......
Jeff Domansky's insight:
it's fascinating to look inside the business strategies of large organizations like Yahoo.
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I’m sure all of you know that Yahoo recently acquired Tumblr and is showing signs of having learned from Google’s creeping strategy with Google+. Here's how it could win.
Google+ built a creeping strategy around the assumption that their incentives would attract a certain type of person. Their target market shared mutual interests for marketing, PR, technology, and blogging. Together the users of Google+ proudly create, share and +1 content because Google rewards it’s users with SEO benefits from +1’s and higher exposure through Authorship. Writers are also very eager to have their faces beside their work as it increases familiarity and works towards a sense of credibility and trust with the specific author....
Jeff Domansky's insight:
Lessons for Yahoo from Google's success with Google Plus.
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The last 48 hours of my life were total madness. This is what I did. Since I’m involved with startups on a daily basis, working on product development and (business) strategy, I’ve always been keeping lists of interesting tools and resources that could be interesting to use. Thinking of something I could create, I thought it would be fun to build a simple and useful site that could help makers find resources and tools while building their startup. The first thing I did was writing down all categories I could think of that would suit a startup’s needs. I ended up with 50, and made a huge Excel sheet where I entered all the stuff I’d already saved. From there on I started collecting more resources and filling up the empty spaces....
Jeff Domansky's insight:
This is a superb story about marketing a start up, lessons and a blueprint to follow for success. Highly recommended for startups, PR and marketing pros. 10/10
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There’s more to a perfect pricing strategy than economics alone. Alongside input costs, demand, and industry competition, there’s another factor determining the success of your pricing: psychology. Psychology and marketing go hand in hand. Today, I’m taking a quick look at four psychological principles behind successful pricing strategies. By combining these psychological quirks with a bit of customer insight, adjusting your pricing strategy by as little as a few cents could massively improve your sales....
Jeff Domansky's insight:
Four key psychological factors that can impact your B2B pricing.
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...This is the formula for building a business: You figure out how you are creating value. You identify a set of operations that repeatedly create value. You figure out a way to efficiently conduct these operations repeatedly. There are three broad ways that businesses conduct these operations repeatedly and get things done:
Let’s think through the problem of navigating the web for the most relevant information of the day. Three companies try to solve this in three very different ways:
For those of us who read the earlier article on the three broad models for problem-solving, here’s the interesting part. These three approaches correspond exactly with the three models for problem solving....
Jeff Domansky's insight:
Superb post on business foundations and platforms from Sangeet Paul Choudary. Highly recommended 9.5/10.
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The latest sales figures on tablets and smartphones, the rise of Google, and rapid growth of Facebook and Twitter in the last few years say it all –- the new paradigm is caveat venditor, or let the seller beware. In the palm of their hands your customers have the tools and the access they need to create media, upload data, share content, and compare notes about your company, products and services… and those of your competitors’. It's quite common to encounter this premise or a variation of it in articles and posts nowadays. An admission so popular that it runs the risk of becoming an excuse to remain complacent in the face of the inevitable....
Jeff Domansky's insight:
Let the seller beware and other important ideas about the importance of decision-making.
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The perennial cry from CEOs around the globe is that they are focused on their customers. It’s their A-#1 mission. Everything emanates from understanding what customers need and want, and then delivering on it. However, without up-to-date information trending profitable versus non-profitable customers and the issues driving the best customers away, CEOs and their businesses are unable to manage customers as assets. Guerrilla metrics give leadership five questions for commanding customer accountability inside their organizations. - Create a cultural shift to make customers the asset of the business. - Supply leaders with a platform to stand behind and reinforce. - Establish a language for CEOs in how they ask about customers; placing the customer front and center on their agenda. - Are a potent first step to kick-start or reenergize a faltering customer ‘focus.’...
Jeff Domansky's insight:
Here's what CEOs want to know from you and your marketing campaigns.
David Keuning's curator insight,
June 28, 2013 1:16 PM
They say that creating the *right* KPI is an art. And they also say that if you create the wrong KPI you can do your business more harm than good. Asking your organization these five questions will point you down the path of finding the RIGHT KPI.
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Amazon has reached a point in its evolution where the company is now surfing a feedback loop of dominance.
Jeff Domansky's insight:
Here's a look inside Amazon's strategic leadership.
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Internet startups sprout all the time promising to send you just about anything via UPS. But one new company has taken the idea a little meta: They'll ship you an empty box....
...Sold is the brainchild of three graduates of the MIT Media Lab—Matt Blackshaw, Tony DeVincenzi and David Lakatos—who figured out that boxes aren’t as trivial as they seem. One-click buying has become commonplace online, Sold’s founders say, but not so one-click selling. And sometimes the difference is a box.
With Sold’s app, you take a picture of the thing you want to sell and write a description. The company uses a mix of algorithmic and human judgment to figure out how much you can probably get for the item and sends you the proposed price. If you accept, Sold posts your product on whatever online marketplace the company determine is best—eBay, Amazon or smaller niche sites, depending on what you’re selling. When your item sells, Sold sends you a pre-labeled box to ship it in. (You can track the box while it’s on its way to you.) Tape up the box, schedule a UPS pickup and that’s it....
Jeff Domansky's insight:
This is a great little case study in business innovation and social business.
Two Pens's curator insight,
May 30, 2013 9:41 AM
Very cool idea. Look at the marketplace and discover the niche that no one is covering: these MIT grads are serving the seller in an interesting way by sending an empty box. |
Philip Chen offers some fresh thinking about managing quality and moving from start-up to operations.