Public Relations & Social Marketing Insight

Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more effectively and increase engagement. Combining these two elements—well, that’s a recipe for success.

How can marketers go about creating a successful visual story? Luckily, there are plenty of tools available to help you take a marketing yarn and weave it into a beautiful visual. Here are 11 of the top software programs, websites, and more for creating your visual content marketing stories....

Who doesn't love hearing a juicy story? Whether sitting around a crackling campfire, listening to a horror story, or even just a phone call with a friend venting to you about that bad date last week. We all love listening to a great story, one that both captivates and holds us speechless for a moment in time.

Since the first cave drawings were discovered, over 27,000 years ago, telling stories has been one of the most important means of communication. Human beings are natural storytellers, it’s intrinsic to our genes. Everything from religion, to science, to love needs a story for people to find it believable. It only makes sense to marry the elements of storytelling and social media marketing—leveraging one of the most basic aspects of human nature. For social media and content marketers, “when you present your content in new, engaging and interactive ways, it stands out in a constant stream of competing information.”

The question then is, what storytelling tools are out there that you can use to enhance your social media marketing? Here are a few of my personal faves...

Not every newsroom or journalist has the resources to take on projects like the New York Times’ Snow Fall or the National Film Board’s Pine Point. Whether you want add a multimedia extra to your text post or create a web documentary, digital storytelling tool Zeega makes it simple to create immersive, interactive stories with a slew of multimedia features and a professional feel.

 

The tool aims to “democratize the web as an interactive audio-visual medium,” said Ahmed Kabil, Zeega’s community manager, during a NewsU webinar that gave a step-by-step tutorial on using the platform. Here are some key features and how journalists can use them....

I feel storytelling apps are one of the most powerful aspects of using the iPad. It allows for collaboration and creativity that I couldn’t really achieve before using the iPad. Here are my 22 favorite Storytelling Apps. The list is constantly changing but the majority of them stay the same....

Facebook acquired Instagram for $715 million. Pinterest hit 2.5 billion monthly page views. We’re living in image-obsessed times. How should businesses adapt? Experts provide a snapshot. Akshay Kothari Cofounder, Pulse Launched in 2010, Kothari’s mobile news app presents articles as scrollable image tiles. In 2012, he debuted an equally elegant web version. Pulse has now surpassed 20 million users...