Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Subscribe to Primer Stories

Subscribe to Primer Stories | Public Relations & Social Marketing Insight | Scoop.it

Get complex ideas, beautifully explained and delivered to your inbox during a season.

A few times a year, we'll deliver a season of incredible bespoke interactive experiences that will inform, engage, and delight. It may be an RPG about climate change, a story about self-immolation with musical accompaniment, or a visual compliment to a popular podcast, but one thing's for sure – it  will be awesome.

Jeff Domansky's insight:

Primer Stories are stories like you haven't seen before - visual and compelling. Recommended reading and subscribing.  10/10

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Making News More LIke "Grand Theft Auto"

Making News More LIke "Grand Theft Auto" | Public Relations & Social Marketing Insight | Scoop.it

As tech watchers debate the overuse of interactive tools in stories David Sarno says light interactive news stories don't go far enough. As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage “one lousy sense,” as he puts it. That would be sight.


Why couldn’t they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a virtual city, drive a car, walk into a store (and, yes, kill people), and essentially have some control over a re-created reality?


Even when the iPad came out in 2010 (an event that Sarno prolifically covered for The Times) and made print media more touchable, Sarno wasn’t impressed. “At that time, and still largely today, what news organizations and magazines are doing is reproducing the print version on the screen,” he tells Fast Company. “It’s like two steps better than scanning in the print version and putting it on the iPad screen.”...

Jeff Domansky's insight:

David Samo asks some provocative questions about journalism in this stimulating post and look at the future for 3-D storytelling and reporting.

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5(ish) Questions: The creators of 'visual narrative start-up' Primer Stories

5(ish) Questions: The creators of 'visual narrative start-up' Primer Stories | Public Relations & Social Marketing Insight | Scoop.it
Anyone who’s taken a shortcut and skipped the primer while painting a room knows the kind of results you can get. Uneven. Unpolished. The primer sets the stage for a beautiful wall.

That’s kind of the idea behind the storytelling website Primer Stories, says Tim Lillis, one of the creative minds behind the site, which mixes medium-form written pieces with lots of eye-catching visual effects.

He thinks the stories should be just long enough to prime readers on the subject – about 1,000 words — while also acting as a primer of intellectual paint.

Story topics can be ambitious, but Lillis and co-creator Joe Alterio were intent on crafting narratives that are digestible for both longform lovers and listicle lushes.

“We realized that somewhere along the line, the important ideas were losing the battle of marketability,” Alterio says. “So, how do we give them a little bit of that flash while still retaining that core, essential part of the idea?”
Jeff Domansky's insight:

Refreshing approach to storytelling and journalism.

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Innovative Storytelling, Engagement Reflect Trends in Newsrooms

Innovative Storytelling, Engagement Reflect Trends in Newsrooms | Public Relations & Social Marketing Insight | Scoop.it
Innovative storytelling, audience engagement, and financial flexibility are key ingredients for newspapers to cope with pressures from competitors, budget constraints, and the speed at which technology is changing."It came as no surprise when The New York Times took home a Pulitzer for 'Snow Fall' - the immersive multimedia package impressed journalists and web designers alike with its seamless integration of text, audio, videos, photos and interactive graphics."The comments in "Trends in Newsrooms 2013," the World Editors Forum's report on the state of the news industry, about the attention-grabbing content, underlined the importance of stories that jump out at readers....
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