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"The great writer's gift to a reader is to make him a better writer."
“Stories,” Neil Gaiman asserted in his wonderful lecture on what makes stories last, “are genuinely symbiotic organisms that we live with, that allow human beings to advance.” But what is the natural selection of these organisms — what makes the ones that endure fit for survival? What, in other words, makes a great story?
Via Mary Daniels Brown
Fantastic article exploring the unique qualities of storytelling.
This contains some great insights from Bruner and others that can help anyone approach their storytelling challenges in more effective ways.
#Storytelling