Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference

How To Tell Better Stories: 10 Profound Lessons From The Future Of Storytelling Conference | Public Relations & Social Marketing Insight | Scoop.it

Walking off the ferry into Snug Harbor on Staten Island, there was a big motorcade of cars and police standing there. SIt was the first and most obvious clue that this first ever Future of StoryTelling Conference might not be the same as any other business conference. As the crowd filed into the auditorium, Al Gore was among them … just one of the many influential participants at this event put on by media pioneer Charlie Melcher. The earlier clue that every attendee received was an email outlining their “homework” before the event, which involved watching about 15 films from visionaries and influencers like Tim Kring, Damian Kulash, Jake Barton, Margaret Robinson and others.

 

The event itself features minimal speaking from stage, and more roundtable discussions with each influencer throughout the afternoon – a “flip” from the traditional conference model. The morning on stage featured Damian Kulash from Ok Go playing guitar accompaniment to two storytellers from The Moth, a nonprofit group dedicated to storytelling. The day is one of those that will feature more soundbites and smart thinking, but in an effort to share some of the more profound lessons I wrote down after watching the videos and listening to conversations, here’s my top ten list (so far)...

 

[Rohit Bhargava shares his storytelling conference notes ~ Jeff]

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“Why’s this so good?” No. 52: Joshua Davis and the diamond heist

“Why’s this so good?” No. 52: Joshua Davis and the diamond heist | Public Relations & Social Marketing Insight | Scoop.it
You could argue that a writer has no business critiquing the work of one of his closest friends. Knowing the person behind the words influences the reading experience, making it impossible to approach the writing with fresh eyes.

 

Yet proximity also offers advantages when it comes to thinking about craft.

 

Knowing Joshua Davis, I can tell you that one of the keys to his success with stories like “The Untold Story of the World’s Biggest Diamond Heist” is that the man thinks in scenes. This isn’t necessarily a prerequisite for good narrative nonfiction; certain writers can sculpt compelling stories out of nothing more than their cognitive firepower. But more often than not, writing is enhanced by scenes: those sequences of action that, when enriched with the right detail, enable readers to do more than merely digest information about what took place. It lets them feel as if they’re there.


To pull this off with events you never witnessed, thorough back-reporting is a must. It’s the writer’s ticket to material about prior action and dialogue – to resurrecting the past on the page so that you’re sharing a yarn, not delivering a bunch of facts....

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