Public Relations & Social Marketing Insight

So how exactly do you harness audience's ever-decreasing attention span? By giving them an active role in their content consumption process by publishing stories with interactive elements. Such tools can increase engagement, on-site dwell time, and social share rates.

ProjectHubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Each industry poses its own obstacles and unique characteristics, but share one common denominator: Interactive content works for all topics and audiences.

Let’s take a look at a few examples from the ebook....

Really powerful marketing ideas are all born from simple psychological principles. Storytelling may be a popular buzzword now, but the truth is we’re wired to like stories.

They help us better understand the world around us. Children learn social or moral rules through fables, we remember scientific concepts through analogies, and they help us relate to and empathize with others.

When done right, storytelling engages your customer in the long-term, allowing them to relate to your brand’s personality and mission, and feel emotionally invested in your success. 80% of consumers want brands to tell their story but can’t remember a good example. So how do you do it right? There are no hard and fast rules but here are some ideas to help you tell your brand’s story through email....

Business storytelling is becoming more and more important this year.  You are constantly telling stories about your business. Whether that story is told in a speech, in ordinary conversation with co-workers or customers, or on your website or advertising or packaging, your story is aligned with the public face of your company and it must be carefully crafted from your DNA.

So, once you have a clearly delineated DNA, you need to start to create business stories that embody that DNA. Here is a proven system you might employ. And of course, you can also invent your own methodology for business storytelling if you prefer.

The key thing is not mine vs. yours, but to understand your Brand DNA and then systematically tell your brand story in a way that helps disseminate the message of your brand....

Perhaps your business is telling great stories, too.

While it’s wonderful to talk about yourself, your story about customer service, or your family story about overcoming odds, what you really have to ask yourself when it comes to effective storytelling is what your audience is also asking:“What’s in it for me?

“Allow me to give you some scenarios to show you what I mean, and at the end I hope you’ll have an ah-ha moment about your content being a conversation (or not)....