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Scoop.it!
Marketers use stories to draw the attention of a wider audience and to generate interest in your organization. In fundraising, including major gift fundraising, stories motivate donors to provide financial support. Here are three tips for using stories to boost your organization's bottom line through major gifts... 
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Scoop.it!
Story telling is at the core of all marketing. Internet marketing, direct marketing, they all include some kind of story. People want to know why, why should I focus my attention on this cause? Why should I donate to this organization?
Most of the time, this question is not being asked consciously. It is our humanity that evaluates the question why and then makes a decision to either say yes or turn away. The power to capturing attention and loyalty is in the messages being sent. The power is in the story....
[Christina Kelley talks about the value of storytelling for nonprofits - JD]
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Short but sweet storytelling tips for fundraisers.