Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Journalists, Social News, and 4 PR Takeaways: New Study

Journalists, Social News, and 4 PR Takeaways: New Study | Public Relations & Social Marketing Insight | Scoop.it
From www.meltwater.com - February 8, 2015 4:33 AM

In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.


A recent survey by  Edelman,  NewsWhip  and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible.  Here are 4 takeaways for PR profs....

Jeff Domansky's insight:

This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!

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rodrick rajive lal's curator insight, February 9, 2015 2:28 AM

The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!
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Reverse Engineering the Storytelling Techniques in a Fast Company Feature | Lou Hoffman

Reverse Engineering the Storytelling Techniques in a Fast Company Feature | Lou Hoffman | Public Relations & Social Marketing Insight | Scoop.it
From www.ishmaelscorner.com - February 22, 2013 10:46 PM

Every company wants a signature win in heavyweight publications like Fast Company, BusinessWeek and Fortune.

 

By signature win, I mean 1,000-plus words devoted to a behind-the-curtain look at the company.

 

Yet, few PR teams cultivate the needed content assets to give themselves a fighting chance for this type of attention.

 

It requires thinking like a journalist, framing the tension in the story and teasing out potential texture.

 

To understand the type of fodder that drives such #storytelling, we selected a Fast Company feature, “Walmart’s Evolution from Big Box Giant to E-Commerce Innovator” and categorized the content type (3,324 words)....

Jeff Domansky's insight:

Lou Hoffman provides an excellent analysis of business storytelling. Great lessons.

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A Lesson in Storytelling from CERN Scientists

A Lesson in Storytelling from CERN Scientists | Public Relations & Social Marketing Insight | Scoop.it
From jcpiech.blogspot.fr - July 7, 2012 2:01 PM
An example of the importance of metaphors, as demonstrated by CERN scientists.

 

It’s been revealed today that scientists are 99.5% sure they’ve discovered the Higgs Boson, aka the ‘God Particle’. Amazing news! Or is it?

 

If we don’t really understand what these scientists are talking about when they speak of smashing protons together, then we can’t be blamed for wondering what all the fuss is about. The discovery of the Higgs Boson particle can only be exciting news if we have some idea of what it actually is.

 

Here’s where the art of analogy and metaphor come in. Without our ability to create stories the majority of the world would be scratching their heads today and saying ‘So what?’

 

[Storytelling helps simplify complex ideas - JD]

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The Elements of Great Storytelling (and a 9-Year-Old Boy) | Mr. Media Training

The Elements of Great Storytelling (and a 9-Year-Old Boy) | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
From www.mrmediatraining.com - April 16, 2012 4:50 PM
This video featuring an incredible 9-year-old teaches all of us a lot about the elements of great storytelling.

 

What makes a video go viral?


A video featuring Caine, an imaginative 9-year-old boy living in East Los Angeles, spread like wildfire over the past week. It’s easy to see why.


This video features all six of the critical elements of great storytelling....

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Three Winning Stories That Will Wow Your Audiences | Mr. Media Training

Three Winning Stories That Will Wow Your Audiences | Mr. Media Training | Public Relations & Social Marketing Insight | Scoop.it
From www.mrmediatraining.com - March 19, 2013 11:56 PM

According to Howard Gardner, a professor at Harvard University, “Stories are the single most powerful weapon in a leader’s rhetorical arsenal.” Yet most people struggle to think of compelling stories that reinforce their messages.

 

That’s usually because they’re trying to think of a “big” story. In order to help people get unstuck, I tell them to think smaller. I encourage them to think of a single customer whose life was improved because of their product or a community that is enjoying the benefits of a new public school.

 

A story can be many things: your personal experience with a person, place, thing, or topic; somebody else’s experience; case studies in the news; or a historical or fictional example....

Jeff Domansky's insight:

Good tips for telling your story in the media from Brad Phillips.

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Tom Fair's comment, March 21, 2013 10:25 PM
Good article, and a great intro into the book. I liked it so much I bought the book! I'm 14 "things" into the book and finding it very worthwhile...
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Social media and the rolling news vacuum | The Media Blog

Social media and the rolling news vacuum | The Media Blog | Public Relations & Social Marketing Insight | Scoop.it
From themediablog.typepad.com - January 17, 2013 9:45 PM

When a helicopter crashed in a densely populated part of London around 8am today, next to one of the busiest trainlines in Europe and a large bus station, the news was always going to be broken, within seconds, by members of the public on Twitter, armed with camera phones.


Twitter user Craig Jenner was one of the first to put a picture on Twitter which was shared far and wide.


What happened next is indicative of the way the media are increasingly playing catch-up on such stories, moving from reporting to aggregating (or curating, if you must) - images, eye-witness accounts and videos. Journalists were asking to use the picture with a credit and were trying to get Jenner on the phone...

Jeff Domansky's insight:

This is a really interesting story about a news story and how mainstream media were chasing  citizen journalists to get eyewitness accounts and reports. the Twitter feed provides a nice sense of reality. Lots of lessons for PR pros too.

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Professor Sanabria's curator insight, January 17, 2013 11:12 PM

Este es un artículo muy interesante sobre el rol del público en el quehacer noticioso. Agradezco a Jeff Domansky el haber añadido esta noticia a Scoop.it!
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Below the Fold: Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories

Below the Fold: Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories | Public Relations & Social Marketing Insight | Scoop.it
From belowthefold.typepad.com - July 7, 2012 1:58 PM

...Journalists are in the business of stories. Always have been – and despite the 24/7 streams of info-snacks and feeds forced through ever-congested virtual pipes, they always will be.

 

So it should come as no surprise that a recent global study of journalists found that journalists don’t want “pre-packaged” news such as press releases, and instead are “looking for variety in the kinds of stories brands talk about and the way they are told. And they expect brands to be properly engaged with the relevant social networks – not a box-ticking exercise driven by the PR department, but a genuine engagement at all levels of the business.”

 

In other words, stop with the “content.” Even the word “content” is cold, distant. Content is artificial intelligence. Content fills the feed but leaves you hungry....

 

[Gary Goldhammer offers some great media relations advice - JD]

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Public Relations can really be so easy

Public Relations can really be so easy | Public Relations & Social Marketing Insight | Scoop.it
From jeahil.wordpress.com - February 6, 2012 8:52 PM

Dear Librarians,

Public Relations can really be so easy. Nowadays we worry so much about public relations, but sometimes success comes unexpectedly and without advance strategical planning.

 

A brief history of mouse time

The story starts in the year 2011. Occasionally, there are mice seen in the library. They are tolerated as they are not harmful. Until one day, on New Year’s Day 2011, in the early morning, a disaster descended on the library: The alarm went off, warning that there was an intruder in the library....

 

[Storytelling and a little PR at their finest - JD]

 

 

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