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It’s easier to reach millions of people than ever, and great stories are doing just that.While a post on Buzzfeed or The New York Times is far likelier to get 5 million hits, a post on your personal blog can still accomplish that.It could hit the front page of Reddit or get shared tens of thousands of times on Facebook or get syndicated by a big publication. Storytellers today have the best tools, the best distribution channels, and the largest audience in history.... 
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WASHINGTON, DC – Jan. 13, 2015 – Out of Eden Walk, a seven-year project by reporter and National Geographic Fellow Paul Salopek, will experiment with new digital storytelling techniques and share lessons to help advance the field of journalism.... Out of Eden launched in January of 2013 in Ethiopia, when Salopek, a two-time Pulitzer Prize winner, began an epic journey to retrace on foot and with minimal logistical support the path of early human migration, covering 21,000 miles. Since then, Salopek has connected with wide audiences and generated a huge social media following as well as dedicated supporters. More than 200 schools worldwide have signed up for Out of Eden Walk online curriculums....
Jeff Domansky's insight:
Journalist and Pulitzer winner Paul Salopek to test new digital storytelling and audience engagement tools on seven-year journey around the world.
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In the age of social media democratization, news distribution is no exception. Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment. A recent survey by Edelman, NewsWhip and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible. Here are 4 takeaways for PR profs....
Jeff Domansky's insight:
This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!
rodrick rajive lal's curator insight,
February 9, 2015 2:28 AM
The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!
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Forget the digital doomsayers, said Jill Abramson. “Long-form narrative is not only alive but dancing to new music.”Other prominent journalists echoed The New York Times managing editor’s optimism about thriving in a Twitter age at Boston University’s annual narrative journalism conference last weekend.Abramson said devices like tablets and iPads give long-form narrative new ways to reach new audiences. She said her paper focuses on integrated storytelling in series like “A Year At War,” with multimedia “freshening” the story by letting readers “see, feel and almost taste” soldiers’ and families’ experiences.She added that new tools can’t trump journalism basics. Wary of “narrow specialists,” she worries that journalism schools’ new technology training may detract from traditional shoe leather reporting values....
Jeff Domansky's insight:
Storytelling still matters in journalism, especially in longform ...
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Journalism. It’s the best of times, it’s the worst of times. A thoughtful look at journalism and storytelling today and in the future. Recommended reading. 9 / 10