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Scoop.it!
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Jeff Domansky's insight:
If it ain't visual, it ain't effective! 
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What good is having a content marketing plan if it doesn't create leads and sales for you?
Jeff Domansky's insight:
Really useful insight for effective storytelling and content marketing.
Nuava Solutions's curator insight,
January 4, 2013 6:21 PM
For more information on Marketing Solutions please visit Nuava Solutions 
翟文伟's curator insight,
January 6, 2013 3:49 AM
Content is king with the proper "next step"
This article show a real life example how content marketing done properly.
It is useful to those who consider doing content marketing. |
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...In a business climate obsessed with PowerPoint presentations, complex graphs and charts, and lengthy reports, storytelling may seem to some like a soft way of getting hard stuff done. It’s anything but that. Steve’s experience with storytelling is, in fact, supported by the data. Research shows that when leaders want to communicate standards, stories are a much more effective means of communication than are corporate policy statements, data about performance, and even a story plus the data. Information is more quickly and accurately remembered when it is first presented in the form of an example or story....
Jeff Domansky's insight:
Another Jim Kouzes quote: "Stories are a powerful tool for teaching people about what’s important and what’s not, what works and what doesn’t, what is and what could be. Through stories, leaders pass on lessons about shared values and get others to work together."
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If you want a seamless guest experience your hotel needs to have a story Heres an example how to turn story ...
This is a quick yet very insightful article linking the interior design of a hotel, storytelling, and women's liberation.
"Whaaaaattttt??!!" you say. Yep. It's a perfect example of how a hotel got creative and leveraged storytelling in order to market themselves more effectively, and increase sales.
The post about a New York City hotel that originally opened as the Hotel Martha Washington. It was the first hotel in the country specially designed for women only. Based on the the building's history, the new owners of the hotel created a persona that typified women who stayed at the hotel.
From there they created interior designs that connected together its history, the contributions of 12 women to our world, their identified persona, and their marketing efforts. Brilliant!
I love how this company translated storytelling into the physical world through its interior designs. More companies need to be doing this for enhancing both employee and customer experiences/engagement.
For all the details, go read this article. Like a chocolate truffle, it's small but rich with a lasting impression!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ; [Very creative storytelling for business ROI ~ Jeff]
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Importance d'une belle histoire à raconter ...avec du contenu !
The emerging zeitgeist...
La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.