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Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? It turns out there are many ways to use social media for storytelling! In this post, I’m sharing 20 actionable ways to use social media for storytelling.
In addition to the Discover, Create and Engage modules, we have included a guide for journalists that will explain how to get started on Facebook or simply grow your presence. We’ve heard from journalists that they need more information when deciding between setting up a Page or a profile and about how to manage privacy settings. The “Getting Started” course seeks to answer all of those questions and covers key steps for building out a professional journalistic voice on the platform, including how to apply for the Facebook blue badge that indicates verification.
In the coming weeks, we will also commence a series of webinars on the site which will be tailored to journalists who are both new and old to Facebook. These webinars will be organized according to new products and features, a person’s level of experience using Facebook as a journalist, and their role (newsgatherer, content creator, or audience engagement specialist)....
I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly!
I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing. It’s the foundation of how companies communicate who they are in the world and what they stand for. A resurgence is a great thing, and storytelling itself—the original social medium for humans—is evolving in the business world. That is a great thing.
In doing my work, in chatting with fellow story practitioners and branding execs, and in doing research for a book to be published later this year, I’ve stumbled upon what I believe (and am already experiencing) the next wave of storytelling will look like. Much of it involves getting out of the way, empowering others, and thinking bigger.
Here are seven ways to jump on that next wave and reinvigorate your organization’s storytelling for more successful marketing this year....
Do you remember anything at all when you watch ads -- or is the experience a hazy blur? The fact is, consumers rarely remember a product -- they remember stories, which may inspire the use of the product. That element is what online advertising is lacking. Two weeks ago I talked about the value of complementary storytelling vs. disruption. For advertising to be as effective as it can be, ad stories need to align with the content so that it, along with targeting, ensures relevance of the message in a way that elicits a response.
I also want to remind advertisers to spend the extra time to tell a story that inspires consumers, rather than simply telling them about your product. I don’t mean that all ads have to move you to tears. I’m referring to inspiration in the manner of a quiet...
In this article, we’re going to take a look at how you can implement a content marketing plan for a ‘dull’ industry. We’ll analyze a few of the key beliefs you should have when it comes to content marketing for ‘dull’ industries, but also the specific tactics that you can put into action in order to generate results.
By the end of this post, you should be able to create incredible content for any industry you want to tackle now or in the future....
Brand storytelling has become a buzzword within the content marketing community. It’s no surprise that storytelling is a more effective way to engage consumers than hard-sell marketing copy. Stories are wired into our DNA; ad copy, not so much. We asked 37 marketing experts to share their thoughts on how technology has impacted brand storytelling over the past few years. This interactive guide summarizes their answers....
With only 21% of B2B marketers saying they are successful at tracking content marketing ROI, it’s inspiring to see success in an unexpected (even perceived as stodgy) environment: academic medical centers. We’re proud to share the story of Wake Forest Innovations, the commercialization arm for Wake Forest University and Wake Forest Baptist Medical Center. I was fortunate to speak with its Director of Marketing and Business Development, Vishal Khanna, who is a finalist for Content Marketer of the Year. (The award will be announced at Content Marketing World in September.)
Vishal was chosen as a finalist for his dedication to performance in content marketing. While you may not work for an entity in an academic medical center or a university, you will find insights and lessons to learn from Vishal’s story. He and his staff of one full-time-equivalent employee and two 30-hour-a-week contractors rock performance by executing a content marketing strategy that an agency helped them develop....
Andrew Essex thinks we are living in an unprecedented glory age for content creators and marketers. Essex, vice-chairman and co-founder of the unique, adaptive ad agency Droga5, and quite a forward-thinker when it comes to content marketing, believes that our current situation as far as content creation and marketing goes has changed for the better, many times over.
In a talk he delivered at the 2015 NewsCred #ThinkContent Summit, he challenged us to think about content differently. His presentation made us consider that ads may be a thing of the past and what we as content creators and marketers should be aiming to do is to build on our idea of storytelling....
Brands have turned to content to tell stories with content marketing. With access to broad distribution channels, it's easier than ever before to consume, create and distribute content. But where should a brand start?
Delving into content marketing and brand storytelling can be daunting, especially if you are just beginning. Here are four tips for brands becoming publishers to get started.
According to the Custom Content Council, 61% of consumers say they feel better about and are more likely to buy from a company that delivers custom content. This is just one reason brands have jumped on the content marketing bandwagon.
So how can a brand distinguish itself if every company is creating content? According to Ogilvy Singapore’s Barrie Seppings, “In the era of big data, we need stories in order to build marketing messages that are both ‘accurate and human.’”
The most successful marketers know that it’s all about telling stories....
The old novelty marketing ideas don’t work any more. With over 825 million Facebook posts a day, 7,500 Tweets a second, and at least 86 different social networks with over 1,000,000 users, your audience is constantly bombarded with blogs, jokes, memes, news, reviews, pictures, and other things on social media that aren’t related to your brand. At the beginning of 2014 there were over 180 million websites on the Internet (one website for every 40 people on the planet), most will have social pages churning out posts that compete with you for clicks and attention.
People have such social fatigue that by the time your post arrives in someone’s feed you could be the 200th thing they’ve seen that minute and they’ll move on to the 201st less than a second later.Your socially fatigued customers live in an age where ‘good’ isn’t good enough, and ‘excellent’ is barely remembered.
To truly stand out you need to create a real impact and connect with your audience on a deeper level than just pretty pictures and humour. Here’s eight key components that successful marketers use to turn socially comatose casual browsers into chipper consumers....
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Every great marketing campaign relies on being able to communicate your story, whether that be the story of your brand or the products or services that sit at the center of your company. However, brand storytelling is becoming the foundation of many content marketing campaigns and for a good reason. A powerful, creative and insightful way of providing that coveted personal connection between company and customer, if incorporated correctly, storytelling offers a progressive strategy that has the potential to strengthen your brand, drive sales, enhance customer loyalty and in turn improve retention. At first glance the science of storytelling may appear to be fairly straightforward but as is the case with all marketing tactics, ensuring this natural love every human is hardwired to have a good story concisely communicates your brand message isn’t as easy as many marketing professionals make out. The power of storytelling, however, is right there for the taking, and by following these golden rules, you can transform your marketing plan or your client’s for the better....
Facebook is training journalists through online courses. What does this mean for publishers and content creators?
Facebook is joining the likes of Khan Academy and Coursera with “e-learning courses for journalists”. Four courses are offered so that reporters can learn how to use Facebook’s products and services to enhance their content.
We decided to try out them out. Beyond the material itself, the lessons reveal insights about how Facebook sees the future of publishing and content. The current selection of courses goes over how journalists can:
- best utilize Facebook and Instagram,
- engage their audience with Facebook Live,
- create immersive storytelling through virtual reality (360) content,
- and produce Instant Articles...
But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling.
I’m not talking about writing a fiction novel. I am talking about having the ability to write about even the most boring topics in a fun-to-read way.
It’s something that many marketers, even good ones, struggle to do.
Do you also have trouble with this part of creating content?
I see you nodding....
An ad is an ad is an ad. Or is it? Millennials have grown up with a media diet far different than the generations that came before them. Has that changed their media taste? Do brands need different types of ads to reach people of different ages? Google partnered with L'Oréal Paris to find out....
Thanks to the wonders of the Internet, writing is back in vogue.Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck.As we scrutinize our own writing and the associated internal training, we view seven issues that guide us....
I like to ask people when I meet them, “What’s your story?”
It’s more interesting to me than typical questions about education, major, city of origin, job title, or sports team. All of these things might play a part in their story, but story implies something much broader and more personal. It’s the narrative of your past, present, and expected future. It’s the drama of your own life as you see it playing out.
When I think of the most interesting and talented people I know, I think of their story. I don’t think of their status. “Oh, he’s a graduate student” is a status. So is, “Married, salesperson, lives in Ohio”, or, “Studying business at USC”. A status is a static snapshot of a handful of labels attached to a person based on some institutions or external standards. It conveys nothing really unique that gets to the core of the person, or the animating force behind their actions and ideas. There is no passion in it. No sense of direction and creativity....
Archetypes can be immensely valuable in the development of visuals, the visual identity of your brand and the story you aim to tell. Handled adeptly, archetypes will evoke certain feelings and become integral to the customer experience.
An amazing study from Allegory Studios reveals the characteristics of 12 archetypes often used to guide brands and their marketing strategies: - Consider applying archetypes in your images to connect with your audience. - Understand your brand’s persona and let it inform the people you use in your visual marketing. - Look to your target personas to understand what and who to show. - Seek to be more interesting than a stereotype character....
The other thing I have to emphasize is that in order for a lot of these ideas to work for you, you need to think of content as something way beyond simply a marketing tactic – you need to embrace it in everything you do on your site and offsite – take for example Ian Lurie’s (from Portent – an organisation whose thoughts on content clearly mirror mine ) post on Content as part of UX over at Moz. And like I point out in the Content is King post, and as Ammon Johns points out in this piece “The Great Content marketing Swindle“, content without a real distribution channel is simply content, not content marketing.
Every single one of these ideas below need a distribution and display strategy for them to work.By no means is this list exhaustive, but it can form a good start to any content plan. Some of the areas may not apply to all businesses, while others will – I have taken the approach of top down- starting with the core corporate communication and then working my way into the more creative areas....
Scientists have conducted research for years to unlock the secrets of the human mind -- and more and more marketers are starting to take notice. Here, four ways you can incorporate the latest study results into your marketing to better cut through the clutter and get big-time results....
...For example, a selfie of a young twenty-something with a snowboard at a ski resort represents both the endorsement of a product, an endorsement of an activity, as well as an identifier of someone saying “I am a snowboarder”.
While its easy to dismiss that this is just a photo, the movement signals a future that we here at Curatti dub The Content of People, or the Internet of People. Note that this sounds a little bit like something similar, The Internet of Things, better known as IoT. That’s because in some sense, people and things are converging as we head towards an even more digital society — as consumers associate themselves with things and items, they become that item, as opposed to that item molding who they are. What you’re now seeing is a world where products no longer define people, but a world where the end user defines the product. Identity ultimately will (and has begun to) shift.
How to Execute in the Content of People (CoP)
Executing in the Content of People is a challenge, but not entirely impossible. As I look to the future of marketing and storytelling, here’s how I see the CoP impacting how marketing is done....
You can have the most useful information in the world for your target market but if you don’t package it so your audience can understand, it’s useless. You literally have seconds to win your audience’s attention or they’re onto the next thing.
How do you make your content stand out and grab your audience’s attention? Tell a good story. It provides an emotional connection and context that draws your audience in and makes them remember it....
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El storytelling ha sido el rey por años en las formas de comunicar