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Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet?
It turns out there are many ways to use social media for storytelling!
In this post, I’m sharing 20 actionable ways to use social media for storytelling.
Jeff Domansky's insight:
Alfred Lau shares some creative social media storytelling tips. 
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Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week.
Jeff Domansky's insight:
Lou Hoffman shares best 2016 storytelling posts. Good writing and reading. H/T Frank Strong.
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Corporate communications teams around the world are working hard at the moment to build and present a “corporate narrative” to the world. There are two factors that are the main cause of all this interest and investment. First, companies have become a lot more complex in recent years as they globalize and update their organizational structures; this makes it harder to communicate a single, clear company story. Second, the amount of information available to people, and the ease with which people can tap into niche sources of information based on their interests – personal or professional – make it increasingly difficult to cut through the noise and engage people with a company story. Two Trends But without a cohesive company story, communicators — and their CEOs — fear that messages about the company’s identity and direction will be inconsistent, making the company appear disorganized, or even disingenuous. Early findings from a CEB survey on the topic show two interesting findings about the way firms build a corporate narrative....
Jeff Domansky's insight:
Many companies are updating and refining the unified story they tell the world. Here's how they're doing it.
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It’s in vogue for marketers to think of themselves as storytellers. But much of the marketing that gets passed off as “storytelling” really isn’t that much of a story. There is genuine power in stories and there are inspiring examples of brands that tell stories. But I think that often gets diluted by all of the content produced in the name of storytelling that is really just a thinly veiled marketing pitch. Not all marketing is storytelling. Not all content tells a story. Most case studies are just case studies. Most video testimonials are just video testimonials. Most long-form blog posts are just long-form blog posts. I enjoyed this 2-minute critique from Stefan Sagmeister about storytelling (from an interview ironically made while speaking at a marketing conference on storytelling).As he summarized, “Storytelling has taken on the mantle of bullshit.”...
Jeff Domansky's insight:
Taking the sales BS out of marketing storytelling and keeping the stories is vital according to my favorite Marketoonist Tom Fishburne.
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But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling.
Jeff Domansky's insight:
It was a dark and stormy night and Neil Patel offered useful business storytelling tips.
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Do you remember anything at all when you watch ads -- or is the experience a hazy blur? The fact is, consumers rarely remember a product -- they remember stories, which may inspire the use of the product. That element is what online advertising is lacking.
Two weeks ago I talked about the value of complementary storytelling vs. disruption. For advertising to be as effective as it can be, ad stories need to align with the content so that it, along with targeting, ensures relevance of the message in a way that elicits a response.
Jeff Domansky's insight:
Another look at why advertising without stories doesn't work.
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In his new book The Storyteller’s Secret Carmine Gallo, communication expert and the bestselling author of Talk Like TED, explains why some ideas catch on and others don’t. Learn more at StorytellersSecret.com...
Jeff Domansky's insight:
Carmine Gallo offers insight into what makes a great story and presentation.
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As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during one of filmmaking's highest-profile events—and Rick Parkhill, CEO of VMA Media, made it happen.
Jeff Domansky's insight:
Storytelling moves up the creative food chain at the Sundance Film Festival. Learn some interesting perspectives on brand storytelling.
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Marketing is no longer about the stuff you make, but about the stories you tell,” said entrepreneur and marketing guru Seth Godin. On his blog he explained what makes a story great, “A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies for a marketer to get away with a story that’s just slapped on.” Storytelling has become a skill that business owners can no longer ignore because of its ability to transform how a brand is perceived by potential customers. A brand that is able to tell a great story is more trusted and favored than a brand that doesn’t. Today, brands can’t afford to be boring and overbearing with the promotion of their products. It turns a lot of consumers off; especially Millennials because they have gained the ability to filter out content that doesn’t benefit or entertain them. Businesses needed to learn how to integrate storytelling into their marketing and communication efforts to make their brands seem more appealing....
Jeff Domansky's insight:
Good reminder for small business that stories are always better in connecting with consumers and prospects than just talking about yourself or your product.
rodrick rajive lal's curator insight,
December 8, 2015 2:06 AM
It is all about building a storty telling culture. Tell the story of your success and your failure if you want to connect to a captive audience. I guess brand promotion can get an effective boost through the telling of stories of why they are better than others. The take away is that story-telling needs to be promoted in a big way as an effective way of connecting to people. Don't lecture, don't make a presentation of the successes you've achieved as an entreprenuer of a small scale business, rather tell the story of your success!
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But what does a content strategy look like? How does it relate to a marketing strategy? How do you know you have it? Here’s a quick summary of what it looks like: You know you have it when you use “outside-in story marketing” with every piece of content. Outside-in story marketing only starts with: - Capturing the Story Person: a real external business person(s) - Capturing the Story Purpose: a realistic business situation(s) - Capturing the Story Program: a targeted, realistic story scenario(s)...
Jeff Domansky's insight:
David Butler shares an excellent business storytelling blueprint. Recommended reading! 9/10
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Not only is visual content integral to how we process information, but it also drives increased engagement from our audience.
Jeff Domansky's insight:
What's a story with the pictures? Not much!
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I like to ask people when I meet them, “What’s your story?”
Jeff Domansky's insight:
Isaac Morehouse offers sage advice for bloggers, writers and content marketers alike: tell your story, not your status. Recommended reading. 9/10
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Jeanne is the head of digital analytics at a large e-commerce company. Her daily routine is set to the rhythm of tagging plans, optimisation tests, reports, segmentation and other investigations, always with the same idea in mind: extract the ultimate meaning and learnings from the mass of data being handled. OK, but what comes after that? … If the end goal is to provide insights, Jeanne must do so in the most clear and comprehensive way possible. But there’s a problem: all the people with whom Jeanne deals are not analytics specialists. She’s facing a diverse array of people whose professions, work cultures, subject maturity levels and objectives are all different. The solution? Build a narrative centred on data… Data Storytelling....
Jeff Domansky's insight:
Here's how to turn data into stories.
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Given the rising popularity of rare and aged whiskies in Singapore, The Whisky Corporation has brought their Glenfarclas Pagoda Reserve Series (the Trilogy and Ruby Reserve) of bespoke single malt whiskies from Speyside to Singapore.
Jeff Domansky's insight:
First, there's wonderful design. Then, there's 59-year-old aged single malt whiskey. Finally, you have Glenfarclas Pagoda Reserve Series – the best of all worlds!
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One of the most common challenges I hear from business leaders and marketers is this: “We have a hard time telling our story”. They have a desire to tell people who they are and why they’re important and yet they stumble when trying to explain this in a way that’s interesting or engaging.
In essence, they have no idea how to tell their story — they are not interesting, so people are not interested. So, what’s the secret? How do you tell your story so people actually care? Here are 5 ways to start telling stories that people actually care about:...
Jeff Domansky's insight:
Tell the "Why?" and you'll fly.
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When you combine the timeless necessity of storytelling with the sheer power of visual content, you arrive at one of the most potent forces shaping the future of communication today: Visual storytelling.
Jeff Domansky's insight:
Jeff Bullas shares six visual storytelling trends to note.
Barbara Ganley's curator insight,
September 21, 2016 7:48 AM
Though VT nonprofits won't likely be walking down the VR road anytime soon, it's important to see what's out there & what's possible.
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I am super passionate about what I do in the world of telling business and marketing stories. If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly!
Jeff Domansky's insight:
Useful tips on business storytelling from Kathy Klotz-Guest.
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I’m often asked how I wrote Putting Stories to Work. People want to know about the writing process and how I did the research. I had similar questions before I started including, How many words do I need to write? How many chapters should it be? What’s the best word processor? So in this post I want to share with you what I learned.
Jeff Domansky's insight:
Shawn Callahan shares his writing process for his recent book on storytelling. If you're planning a book, it's worth reading.
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In this article, we’re going to take a look at how you can implement a content marketing plan for a ‘dull’ industry.
We’ll analyze a few of the key beliefs you should have when it comes to content marketing for ‘dull’ industries, but also the specific tactics that you can put into action in order to generate results.
By the end of this post, you should be able to create incredible content for any industry you want to tackle now or in the future....
in my opinion, there are no dull industries, only dull storytellers. Useful business storytelling tips from Neil Patel.
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What happens when you hire creative writers to make up stories about cheap trinkets, and they post these stories along with the items online for sale? This was exactly what Rob Walker and Joshua Glenn did back in 2009 as part of their storytelling experiment, Significant Objects.
Significant Objects was a literary and anthropological experiment that “demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.” For this experiment, Walker and Glenn asked 100 creative writers to invent stories about $129 worth of items and then sold them on eBay to see if the stories enhanced the value of the objects. In case you were wondering how the experiment went: the net profit was $3,6 million -- a 2,700-percent increase in final markup....
Michael Brenner writes: Want to drive sales? Dump the big data, and start telling stories your customers can really connect to emotionally.
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Thanks to the wonders of the Internet, writing is back in vogue.Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck.As we scrutinize our own writing and the associated internal training, we view seven issues that guide us....
Lou Hoffman discusses seven issues that can crush today's business writing and shares storytelling techniques to overcome them.
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Brand storytelling has become a buzzword within the content marketing community. It’s no surprise that storytelling is a more effective way to engage consumers than hard-sell marketing copy. Stories are wired into our DNA; ad copy, not so much.
We asked 37 marketing experts to share their thoughts on how technology has impacted brand storytelling over the past few years. This interactive guide summarizes their answers....
37 marketing experts talk about technology and storytelling in this interesting interactive presentation from Ceros. Recommended reading and viewing! 9/10
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How often does an interaction under the business communications umbrella lend itself to a full-blown story, the type with a beginning, an end and something going amiss in the middle that must be overcome? Maybe 10 percent of the time, and that’s probably high.
That’s why we use the term storytelling techniques in describing how the concepts of storytelling can be applied to business communications. It turns out that within the classic story arc, those who entertain like novelists and movie directors depend on certain techniques to bring their material to life....
Lou Hoffman highlights five storytelling techniques that business communicators can use effectively.
5 Storytelling Techniques to Boost Business Communications
Know how the concepts of storytelling can be applied to business communications.
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It is no secret that storytelling has become the pinnacle practice of 2015. So what can content marketers learn from some of the best stories going right now? Looking ahead to Friday and a new “House of Cards“ release on Netflix, I began to think about the parallels between content marketing and traditional media (in this case television).
In Kevin Spacey’s keynote from Content Marketing World 2014, he told a half hour story about the importance of storytelling using his own career as a vehicle and the stories of the actors he’s played along the way as the gasoline. I distinctly remember this being one of the most #meta speeches I’ve ever heard.
So what advice does Francis Underwood have to dish on storytelling? Spacey recommends that before you even begin, it’s important to ask yourself, “What story do you want to tell?” He suggests that everything will fall in line “if you start with what the result is going to be.” Once you get over the initial hurdle of determining what story you want to tell, you have to examine what elements will make this story truly engaging. Spacey goes on to propose three pillars that must be present in every good story....
It's all about the story and Kevin Spacey knows how to tell the best stories as an actor. Useful lessons for communicators.
El storytelling ha sido el rey por años en las formas de comunicar