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Stories matter. Not just any story, mind you. The story has to be well-told. So, what does that mean?
By the mid-1980’s, cognitive psychologist Jerome Bruner advanced the claim in Actual Minds, Possible Worlds (Harvard UP, 1986) that we are twenty-two times more likely to remember a story than fact.
Today, thanks to amazing research in the fields of neuroscience and cognitive psychology, we know more about how stories affect our brains than ever before....
Sarah-Jane Murray looks at why we're hardwired for storytelling.