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By now most of us content marketers have heard of, and probably already started using, Vine, the new app from Twitter that allows users to easily produce and share six-second videos.
When it comes to adding the new tool to our content marketing toolbelt, how do we avoid misusing Vine? I say the answer is the same for producing six-second videos as it is for producing sixty-second videos – you need a plan. Or, since Twitter is a micro-blogging platform, let’s say Vine is a micro-storytelling app and you actually just need a micro-plan.
Download a free copy of a printable Vine micro-planning tool, check out the whiteboard video below, or read the transcription to start planning right away....
Learn how to create a plan for your Vine videos so you can make the most out of this new real-time storytelling and marketing platform.
One other thought: go really easy on the "marketing" and the size the visuals and storytelling. You may be surprised by the great results at response.