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Many brands jumped into the real-time marketing fray with the Royals’ latest addition to the family on Monday.
This effort wasn’t as effective as what took place during the Super Bowl blackout for a reason I’ll get into in a minute.
Still, I don’t think the Mashable headline, “Brands, Try, Fail to Capitalize on Royal Baby Hype” quite captures the situation. After all, the Oreo Cookie tweet triggered more than 800 retweets and more than 300 favorites, not exactly chopped liver (no charge Nabisco for the cookie filling idea).
