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Adidas, Auto Trader, Gatorade, and Under Armour, among others, are unofficial sponsors of the 2016 Rio Olympics. All have found ways to capitalize on ads connected to this summer's games, but some confusion has led to a bit of controversy. More than one-third of survey participants in a global study by Toluna incorrectly identified Adidas as a sponsor of the 2016 Rio Olympic Games.
"Brands that sponsor big name athletes like Michael Phelps may be able to gain more exposure for less cost than by becoming an official Olympics sponsor," said Mark Simon, managing director of North America at Toluna. "Ultimately, the IOC will need to consider what brings them more value--allowing non-sponsors to generate broader exposure for the games through their athlete partnerships, or maintaining control over the athletes’ marketing influence by restricting use of the Olympics brand."...
Interesting angle on Olympics and "unofficial" sponsors.