Why Your Sales Strategy Needs to Become a Social-Media Strategy, Immediately | Public Relations & Social Marketing Insight | Scoop.it
From www.inc.com - July 28, 2017 9:16 AM

Social media's presence in the sales world is an old story by now, but the latest figures suggest its power in the space is stronger than you might think.


LinkedIn recently gave me an early look at the findings from their second annual State of Sales Report for 2017. The study surveyed 2,000 business-to-business professionals based in the U.S. about how they perceive technology is impacting sales.


Some of it's to be expected: Investment in sales tools is up, cold phone calls are less effective, and the majority of people consider technology important to closing deals.


What did surprise me, though, was how much social is changing sales--especially our expectations around how salespeople should conduct relationships with customers.


It makes sense when you think about how drastically social has changed other areas of work and life. The question is, how can we use our social tools to better meet those expectations in our client relationships?


Here are some of the most interesting figures from the LinkedIn study, along with some steps you can take to incorporate these new ideas into your daily sales work....