Public Relations & Social Marketing Insight

According to Invesp, social commerce is expected to grow and will represent 5 percent of online retail revenue this year, resulting in an estimated $14 billion in sales by the end of 2015. Given those numbers, it’s no surprise that many large retailers are making significant investments in social media marketing, to offer millions of potential customers a seamless, flexible and more personalized shopping experience.

While these large businesses may have significant budgets to spend on social commerce and marketing, smaller-size companies too can leverage the new social trends to drive increased revenue. Consider these five strategies to boost sales in 2015...