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Scoop.it!
As you'll see in the SlideShare embed, this guide is designed to share practical tips on how to get started in social selling: -Avoiding silos and collaborating across teams to craft an organisation-wide approach; -Identifying the individual roles and responsibilities for marketing and sales teams; -Outlining a social selling content creation framework for marketing teams; -Detailing a step-by-step social selling implementation plan for salespeople.... 
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Scoop.it!
Another misconception I have heard more than once is that social selling programmes require a dedicated team of millennial social media gurus and huge budgets to put together ad hoc content packages.
Jeff Domansky's insight:
Here's a useful definition of social selling.
Scoop.it!
Social media has been traditionally known for it's "soft selling" approach, meaning most users are not online for the sole purpose of shopping and, therefore, they must be persuaded in a different way. What does that mean for you? How do you "sell" through social media without causing your followers and friends to get tired of your overly aggressive tactics? The answer is in what you post and how you post it. Learn more below about effective social media sales strategies you can use to increase sales and keep your audience happy.
Jeff Domansky's insight:
Does social selling work? Yes, if it's done right. Find out how with these simple tips.
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From
hbr
In recent years, psychologists and behavioral economists have shown that our emotional decisions are neither irrational nor irresponsible. In fact, we now understand that our unconscious decisions follow a logic of their own. They are based on a deeply empirical mental processing system that is capable of effortlessly processing millions of bits of data without getting overwhelmed. Our conscious mind, on the other hand, has a strict bottleneck, because it can only process three or four new pieces of information at a time due to the limitations of our working memory.
Jeff Domansky's insight:
Valuable insight into the differences between selling rationally and selling emotionally.
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Scoop.it!
If you're a regular reader of this blog, you know we regularly discuss social selling strategy, as do many others. But if you’re someone who learns best through visualization, you may find yourself frustrated by the lack of actual social selling examples on the web. Read on to discover a wide variety of inspirational, real world examples of social selling best practices in action....
Jeff Domansky's insight:
Seven social selling examples to learn from.
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Are you looking for more business? Wondering how social media can shorten the sales process? Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting. In this article you’ll discover how to connect with prospects on social media....
Jeff Domansky's insight:
Discover how Twitter, LinkedIn and Facebook make it easy to develop relationships with potential customers before you ask for a meeting.
Scoop.it!
According to Invesp, social commerce is expected to grow and will represent 5 percent of online retail revenue this year, resulting in an estimated $14 billion in sales by the end of 2015. Given those numbers, it’s no surprise that many large retailers are making significant investments in social media marketing, to offer millions of potential customers a seamless, flexible and more personalized shopping experience.
Jeff Domansky's insight:
Really practical tips to help small business to grow online sales.
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Social selling is one of the hottest opportunities in digital marketing today - here's how it works.