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...What I love about today’s Content We Love example is twofold. The company issuing the survey results, Videology, is doing a great job of promoting a piece of their own content by surfacing the newsy elements, writing a really good press release, adding an infographic and distributing the whole package to the media.
(Link to the release: Heavy Video Viewers 57% More Likely to Spend on Holiday Gifts)
However, the way the PR team packaged the story will help direct resulting any news coverage advantageously for the brand....
Here's an excellent example of a news release that provides valuable information and does a great job at selling without "marketing." Thanks to Sarah Skerik at PRNewswire for this example