Public Relations & Social Marketing Insight
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Curated by Jeff Domansky
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A Sad Story About a Poorly Designed Sales Contest

A Sad Story About a Poorly Designed Sales Contest | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - September 19, 2014 8:57 PM
Early in my career, I remember our CEO calling the entire sales team into the conference room. There were about 30 of us. With tremendous enthusiasm he announced a new SPIFF program with … drumroll … a prize of $20,000! To win, each rep needed to achieve the following:

Q3 bookings of $275,000 or more
Q4 bookings of $275,000 or more
Sell 25 of any Product
Sell 10 of Product A
Sell 4 of Product B in Q3
Sell 4 of Product B in Q4


Now, even for the highest earners, a $20k bonus was nothing to laugh at. So you can imagine the excitement that rose up from the room. Everyone left determined to conquer the challenge -- exactly what our CEO wanted. But what happened next probably wasn’t what he anticipated...

Jeff Domansky's insight:

Excellent lesson and sales solution.

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Jeff Domansky's curator insight, September 19, 2014 8:54 PM

Excellent lesson and sales solution.
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Six Elements of Forming Community | John Jantsch

Six Elements of Forming Community | John Jantsch | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingzen.com - May 15, 2014 3:15 AM
Connecting the dots in an organization’s community requires a deep understanding of how community actually forms in most businesses. It’s not about Facebook pages and catchy slogans. It’s much more subtle and requires that you start thinking about organizational elements that you’ve probably never considered before.  I believe a business forms community through the following six elements....
Jeff Domansky's insight:
Must-read post by Duct Tape Marketing's John Jantsch. Highly recommended for marketing, PR and content pros.
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How to Use Twitter for Social Selling [SlideShare]

How to Use Twitter for Social Selling [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - September 7, 2014 11:02 AM

You’re probably aware of HubSpot’s presence on social media. Whether you follow our  Twitter account, like us on Facebook, or are even in our Inbound Marketers LinkedIn group, you know that we take social media very seriously.


For us, social media isn’t a fad. It isn’t a practice you do only if you have time. It’s one of our main channels for lead generation and is essential to each and every stage of the inbound methodology. As part of HubSpot’s social media team, I am writing to share with you some exclusive glimpses into our social media strategy....

Jeff Domansky's insight:

Inbound or social selling goals? Flip through a SlideShare on how Twitter can take your social sales to the next level.

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Ammanda Daniher's curator insight, September 12, 2014 9:29 PM

Due to the fact that there are millions of users on Twitter, many businesses and companies have reached out to the social media phenomenon  that has taken over the internet in order to promote and educate consumers on their products and services. With Twitter having so many users, it is very convenient for information and other media to make its way across the internet. Also, Social Selling has become very popular on Twitter. If you were to search the hashtag "SocialSelling" hundreds of thousands of tweets should pop up. 
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