 Your new post is loading...
Your new post is loading...
Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desire outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals. To create a basic marketing plan, we must be aware of: -Who our customers are - What marketing strategies our competitors have - What competitive strategies we should adopt - The demographics should focus on - Where the customers live - How we are going to reach them.....
Via janlgordon
Facebook is constantly evolving and changing. In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense. Everyone is there. And those not there, Facebook feels they should be. So they woo their users, and hopeful users, with delicious digital candy. What’s In It For YouFor most people, Stories will be purely fun. Business owners, however, have a new tool to leverage in nurturing relationships and optimizing their know/like/trust factor. This article will provide insight on: - Quickly integrating Facebook Stories into your Facebook marketing strategy - Determining how to best use the features to amplify your personal and business brand - Finding your comfort zone with the new Facebook Camera...
Via janlgordon
The same advances which have transformed buying, and empowered smart buyers, are now also transforming selling – and offering huge advantages to the socially-savvy. In this guide, we’ll answer: - What is social selling
- Why we’re in The Age of Social Selling
- What is at risk if you don’t invest in social selling
- How to discover sales opportunities using social media
- How to use social to get to know your prospects better
- How to get the right help to make the sale
- How to spot competitive moves early
- How to prevent customer defections...
Content marketing is misunderstood by most financial marketers.
They believe it’s having a blog with generic and random content, like “7 Basics Steps to Buying a Home.” This is a flawed understanding and execution of content marketing and ultimately one that will not help your credit union grow.
Instead, content marketing is a well-defined process used to create and distribute helpful content on a consistent basis to grow your financial institution. Through this approach, you can build trust with consumers and position your credit union as the financial matters expert that can guide consumers to success.
Put simply, content marketing is about helping first and selling second....
Why should we care about social selling? Isn't it just another one of those buzzwords used to describe something we already know about? Isn't it just sales under a different name? If that's true then why are we seeing organisations increasingly using new digital channels as part of their sales strategy?
Maybe it's because engaging with our audiences in new ways is just more exciting than traditional sales channels as it provides a way of interacting with our potential buyers. It's also because it's a lot cheaper, digital channels allow us to reach a wider audience, with the same resources. We're having a look at who is the most influential in this up and coming topic, and figure out what brands are driving most engagement on social media....
Can content really accelerate sales pipeline? Yes! With the optimal end-to-end content marketing strategy it can. Here's some ideas on how this works.
Where influencers flock, practitioners can't be all that far behind -- and for a movement that might not be the rule today, social selling certainly has its fair share of champions. Research from Evolve!, Inc. commissioned by KiteDesk produced the definitive ranking of the most social salespeople ruling the internet, which was then neatly packaged into the following infographic. Read these pioneers' content, check out their profiles on LinkedIn, and keep an eye on their Twitter streams to learn how to do #SocialSelling from the best.
Early in my career, I remember our CEO calling the entire sales team into the conference room. There were about 30 of us. With tremendous enthusiasm he announced a new SPIFF program with … drumroll … a prize of $20,000! To win, each rep needed to achieve the following:
Q3 bookings of $275,000 or more
Q4 bookings of $275,000 or more
Sell 25 of any Product
Sell 10 of Product A
Sell 4 of Product B in Q3
Sell 4 of Product B in Q4
Now, even for the highest earners, a $20k bonus was nothing to laugh at. So you can imagine the excitement that rose up from the room. Everyone left determined to conquer the challenge -- exactly what our CEO wanted. But what happened next probably wasn’t what he anticipated...
Great news, marketers! A new infographic from Docurated shows that the work you do pays off: 83% of companies cite high-quality content as a top driver of winning new customers.
But there's a slight glitch in the baton handoff to Sales. Those awesome pieces you're putting out? Reps can't find them.
According to the infographic, 58% of surveyed organizations agreed that speed of RFI and RFP responses is important to signing new contracts. But unfortunately, salespeople are slowed by disorganization: 65% said the ability to quickly find content was a major sales pain point. The infographic also notes that sales reps can spend up to six and a half hours per week searching for the content they need....
Here's a quick list of do's and don'ts that will help you understand at a glance how to approach social selling and generate real results.
It is a big opportunity for business to gain people's attention, get them buy from you, stop by your stores and start building relationship with new customers in sale season. As you know, using social media it is possible to make more excitement for your sales and give user experience easily.
Do you have any social media promotions to increase sales? With social media, you can gain awareness of your sales much better than doing alone. This post gives you 10 ways to lead your sale to success with social media promotions
|
The following is made up of 3 “Monday Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects are: - Tools to Improve Your Blog - Instagram Marketing Tools - CRM Tools for Leads and Sales...
Via janlgordon
Social selling, or selling your products and services through social media, can be a tricky balancing act for B2B concepts. Sales and marketing teams must toe the line between persuasiveness and pushiness, and a little bit of social media know-how can facilitate enhanced positive interactions with potential clients. After all, statistics point to social selling as one of the most effective tools in sales and marketing. Nearly 75% of buyers consult social media before making a purchase decision, and 77% of buyers don’t talk to a salesperson until performing independent research. Here are four ways to master B2B social selling for your company....
Social selling is the process of developing relationships as part of the sales process, this mostly takes place on social networks such as LinkedIn, Twitter and Facebook but can also take place offline at networking events and conferences. According to research from Social Centered Selling and A Sales Guy Consulting, 72.6% of salespeople who incorporated social media into their process outperformed their colleagues. In addition, socially savvy reps beat their quotas 23% more often. Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. WHAT ARE THE EXPERTS SAYING? We reached out to some of the top 20 influencers to ask them for their views on Social Selling. We spoke to Tim Hughes (#1), Jack Kosakowski (#2), Koka Sexton (#3), Kurt Shaver (#5), Jill Rowley (#6) and Kevin Thomas Tully (#8). Be sure to follow them to stay up to date on the best content and resources on Social Selling!...
Great storytelling is a great differentiator.
Imagine you're walking down the snack aisle at a grocery store. How do you make sense of the hundreds of choices on either side of you? What's going to be on your mind when you decide what to buy? Perhaps you choose one product over another because that company donates a percentage of their proceeds to a great cause. Or maybe you choose it because it has more protein -- and you were just reading this article about how protein helps boost concentration, and you've been having trouble concentrating at work recently.
People like making decisions quickly, and it'll be easier for them to choose your stuff if your message resonates with them. After all, content helps people travel through the inbound marketing methodology so that, someday, they might buy something from your company and spread your company's story with others.
But, as you may have noticed, a lot of people are trying to tell stories these days. How are you going to set yours part from the pack? And where on earth do you begin creating compelling stories for your brand?...
Poor Gil.
While I doubt any salesperson today is quite as old school as Gil, many have not embraced the role that social media and online presence plays in sales today. This SlideShare from Marketing Think, replete with pictures of Ol' Gil and his unsuspecting and, in some cases, angry prospects, is brimming with statistics on the changing world of sales that might make you rethink your strategy....
The only way a sales rep can truly fail is by going into a call totally cold. Buyers just don’t have the patience to answer basic questions whose answers are readily accessible with the most cursory Googling, nor do they have time to fill you on their challenges. If you pick up the phone without gathering any background information, at best you stand to annoy the person, and at worst, to be hung up on mid-sentence. But you can be sure there’s not going to be any money exchanging hands or contracts being signed.
You might not have time to check every box on this list before a call, and that’s okay -- just make sure to check at least a few. The more you can personalize your conversation to the prospect and their business, the greater the chance that you’ll capture their interest -- and hopefully their business.
...According to the report, "social sales is cited as a priority for just over 7% of respondents. This is inconsistent with Google Trends data, which shows 'social selling' as a term rising dramatically in popularity." Is social sales more sizzle than steak , or has the practice simply not caught up with the buzz?
What remains clear is there is a missed opportunity here to capture critical contextual information that makes warm leads even warmer, particularly when you consider nearly 70% of sales professionals cite social media-sourced leads as the most important leads in the first two quarters of 2014."...
The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content toengage the internet-enabled reader.
Are you using Twitter for your business?
Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: - Twitter has momentum. - Revenue jumped 124 percent in the latest quarter, and it “beat the Street” estimates for user growth. - Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event. - It appears that Twitter is preparing a “buy now” button.
In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans....
Years ago I read “marketing is not selling.” With the impact of technology, this statement can be easily revised to “social marketing is not social selling.”
Unfortunately a whole lot of experts are confusing many people and suggesting social marketing is something new or operates by a different foundation. Nothing could be further from the truth.
If we understand marketing is to attract attention (better yet positive awareness) and to begin to build relationships (consideration), then we can appreciate social media is a new channel or channels to attract attention and build those relationships. Also if we engage in effective marketing, then selling (purchase) can be effortless as noted by Peter Drucker....
What is social selling and how do you become great at it? Here are my 5 steps to social selling success by combining content and connections. Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story. And it is about growing your social connections....
|
![Meet the A-List of Social Selling [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/a29kGlQjI6fe0AgiJANkmjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![A Visual Guide to Telling Compelling Stories for Your Brand [Infographic] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/bdgdY0H6lziC8cidQvoRtTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![What The Simpsons' Ol' Gil Could Learn From Social Sales [SlideShare] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/Norl9URo7JJbUE0nMWeFFDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![Is Social Selling All Hype? [Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/8p_95J23Dz-ns345olCU9jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.
It's important for your business to have an effective marketing plan in addition to your business plan.
Marketing Success Strategies
In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.
Hamiya explains the right steps to take in order to build a successful business marketing plan.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
.
Read full article here: http://ow.ly/dzoN30b21KK
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today