Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social Proof: 18 Incredible Ideas to Boost Your Brand Image on Social Media

Social Proof: 18 Incredible Ideas to Boost Your Brand Image on Social Media | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - May 7, 2017 2:26 AM

Science plays a key role in marketing, especially the science of psychology.


We have written about the 15 psychological principles in marketing and studied seven social media psychological research. This time, we’d love to dive deeper into one of the most powerful and prominent psychological phenomena…Social proof.


The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketing effectiveness....

Jeff Domansky's insight:

Social proof is a powerful ingredient for marketing. Here're 18 creative ways to use social proof on social media to boost your brand and drive more sales.

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Keyuri Arvind Bhanushali's curator insight, May 7, 2017 3:51 AM

Learn about how psychological principles are applied in marketing. Among others, the most powerful and prominent psychological phenomena are the social proof. Dig further to know how social proof influences both online and offline marketing...
donhornsby's curator insight, May 7, 2017 10:21 AM
Social proof can come in many shapes and sizes. I hope these 18 ideas can help you get started with using social proof in your marketing and also help you generate more ideas.
 
Everett Bowes's curator insight, May 11, 2017 12:43 PM

Social proof is a powerful ingredient for marketing. Here're 18 creative ways to use social proof on social media to boost your brand and drive more sales.
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Facebook Ads + Social Proof = More Sales!

Facebook Ads + Social Proof = More Sales! | Public Relations & Social Marketing Insight | Scoop.it
From adespresso.com - October 2, 2015 9:59 AM

At first glance, winning ad clicks from competition seems so simple: All you have to do is show the audience a proof that you’re better and POOF! As if by magic, they begin to ignore everyone else.


But the reality is so different, isn’t it?


Ad after ad you run struggle to make the case.


Grab the users’ attention.


And convince them to your worth.


But it’s all because your ads miss one crucial ingredient – social proof


.Luckily for you, that’s what I’m going to help you with today. I’m going to show you 10 examples of various social proof types advertisers use in Facebook ads...

Jeff Domansky's insight:

Find out what types of social proof companies display in Facebook Ads to convince users of their worth and attract their attention. Good read.

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Social Proof Is The New Marketing

Social Proof Is The New Marketing | Public Relations & Social Marketing Insight | Scoop.it
From aonetwork.com - April 1, 2015 11:27 PM
One challenge, which isn’t new, is the battle for consumer attention. If you’re looking to grow your user base, is there a best way to cost-effectively attract valuable users? I’m increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.


What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence....

Jeff Domansky's insight:

Aileen Lee suggests that a "mixed salad" of various types of social proof is most effective. Find out how.

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How to Get More Social Proof to Increase Blog Authority

How to Get More Social Proof to Increase Blog Authority | Public Relations & Social Marketing Insight | Scoop.it
From www.bloggingpro.com - January 15, 2015 11:18 PM
Social proof in online marketing helps shape the public’s opinion about your product or service. These include  but not limited to:

  • Social media shares
  • Endorsements from industry experts
  • Ratings and reviews
  • Press releases

A strong social proof for your blog encourages visitors to form a positive opinion about it.


Having lots of social media shares, positive customer reviews, and celebrity endorsements will compel first-time visitors to believe that your blog is an authority within its niche....

Jeff Domansky's insight:

Here's how social proof makes a difference in your blog authority.

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10 Ways to Deliver the Social Proof You Need to Win Business

10 Ways to Deliver the Social Proof You Need to Win Business | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - August 23, 2014 11:31 PM

Social proof marketing helps make your register ring. This post examines 5 types of social proof and 10 ways to publish the persuasive content required to win the trust of your prospects and convert them to customers.

5 Types of Social Proof

“Think of it as building the foundation for massively scalable word-of-mouth.”


Those are the words of venture capitalist and blogger Aileen Lee, as she explains how generating and sharing social proof through social networks can multiply the discovery of your brand and add to its influence. Then, in “Social Proof is the New Marketing,” Lee goes on to explain five forms of social proof weighing in big the web....

Jeff Domansky's insight:

Look inside "social proof" and 10 effective social proof strategies.

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Social Proof Is the New Currency | Social Media Today

Social Proof Is the New Currency | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - November 17, 2013 1:06 AM

Businesses that can integrate social proof into their marketing efforts seamlessly will join this new “socially rich” class - rich in fans and followers, not number of zeroes in your bank account.


...You see, people care about what others think. When we buy stuff, we want to know what others think about it first. A 2012 Nielsen survey indicated that 92% of people globally trust word-of-mouth recommendations from friends and family.


Happily for customers, the power of the Internet allows customers to access a vast wealth of information that is literally right at their fingertips. 85% of consumers say that they refer to online reviews before making a purchase at a local business, and 67% of shoppers read 6 online reviews or less before feeling that they can trust the business....

Jeff Domansky's insight:

Social proof is fast becoming a valuable currency in the social marketing world.

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Strategies to Help Your Marketing Become More Efficient

Strategies to Help Your Marketing Become More Efficient | Public Relations & Social Marketing Insight | Scoop.it
From curatti.com - April 24, 2017 7:17 AM

Every business owner is aware of the importance of an effective marketing plan. Sometimes, great marketing campaigns face complications, even cannot get the desire outcome, after spending a million dollars. The most crucial element of the marketing plan is the anticipation of short-term and long-term goals.


To create a basic marketing plan, we must be aware of:


-Who our customers are


- What marketing strategies our competitors have


- What competitive strategies we should adopt


- The demographics should focus on


- Where the customers live


- How we are going to reach them.....


Via janlgordon
Jeff Domansky's insight:

Good blueprint for building an effective marketing plan from Curatti.

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janlgordon's curator insight, April 20, 2017 5:28 PM

I selected this article from Curatti written by Liaqat Ali Hamiya because it provides insights into how to effectively create a strong marketing plan.

 

It's important for your business to have an effective marketing plan in addition to your business plan.

 

Marketing Success Strategies

 

In order to move your marketing in the right direction you need to have both short-term and long-term goals. I agree that this enables us to know who our target market is and how to best reach them.

 

Hamiya explains the right steps to take in order to build a successful business marketing plan.

 

Here's what caught my attention:

 

  • Use situation analysis to look into the market conditions. This provides insights on what to do, what to add, and what to avoid in order to make the best decisions.

 

  • There is always a changing demand for products and services. Knowing about market growth can help your business anticipate future trends how to best meet your customers' needs.

 

  • Your marketing strategy needs to be unique with a strong impact on your community. This should include both offline and online methods such as social media, email marketing, content creation, etc.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/dzoN30b21KK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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Use Social Proof In Your Websites And Boost Conversions

Use Social Proof In Your Websites And Boost Conversions | Public Relations & Social Marketing Insight | Scoop.it
From www.designyourway.net - May 12, 2015 10:46 AM

The world of internet has given rise to many web companies. The challenge for these companies is the competition to grow customer base and build the companies’ credibility. One of the ways to do that is to use social proof as a marketing tool.


Many people make decisions regarding a product or service based on what they see others do or say. People’s initial judgement on a website can be influenced by what others perceive based on their experiences. This can make or break a company especially if it is new in the market....

Jeff Domansky's insight:

Social proof is the concept that people have a tendency to conform to the action of others with the assumption that other people are more knowledgeable.

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Mike Allen's curator insight, May 14, 2015 8:04 AM

Another form of innovator influence through early followers and reference customer opinion or example
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Social proof & the psychology of consumer reviews

Social proof & the psychology of consumer reviews | Public Relations & Social Marketing Insight | Scoop.it
From www.getapp.com - February 2, 2015 2:35 AM

So how does all of this fit into online marketing? If you can convince your potential customers that plenty of other people are using your product – service or software – and are happy with it, then you stand a much better chance of persuading them to get onboard. The message that we are trying to transmit is: a lot of people are wearing our shoes so it´s about time you were wearing them too. The shoes being our respective products, of course.


The folks over at Power Reviews tell us that more than 70 percent of Americans claim to look at online reviews before making a purchase decision and, reporting similar numbers, Search Engine Journal found that around 63 percent of consumers are “more likely to purchase from a site if it has product ratings and reviews”. To put it another way: if your product doesn’t have any online reviews, you could be sending away 60-70 percent of your potential market....

Jeff Domansky's insight:

Social proof is a buzzword that has been floating around for some time now, and the term is gathering ever-increasing momentum in online marketing circles. Here's why it matters to marketing.

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add your insight...

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5 Ways You Can Add Social Proof to Your Landing Pages

From blog.hubspot.com - September 16, 2014 11:10 PM
Social proof can be a powerful tool for converting visitors to your landing page. Learn some ways to add social proof to your landing pages.
Jeff Domansky's insight:

Do you know the definition of social proof? Find out more and get some tips on how to use it to your advantage.

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The Science of Social Proof: 5 Types and the Psychology Behind Each

The Science of Social Proof: 5 Types and the Psychology Behind Each | Public Relations & Social Marketing Insight | Scoop.it
From blog.bufferapp.com - May 2, 2014 1:38 AM

A lot of things go into a person’s decision to purchase a product, and social proof is certainly one of those important factors. Studies show that 70% of consumers say they look at product reviews before making a purchase, and product reviews are 12x more trusted than product descriptions from manufacturers.


Product reviews are just one example of social proof. However, these statistics do give us insight into the value of social proof when it comes to marketing....

Jeff Domansky's insight:

Here's a look at five types of social proof, why they work and why they matter.

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The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales

The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - November 13, 2013 11:17 AM

...like thousands of other words and phrases, it has many definitions including “a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.” However, in our world of marketing and advertising, it means something completely different and according to Aileen Lee, partner at venture firm Kleiner Perkins Caufield & Byers, “In the age of the social web, social proof is the new marketing.”


Basically if someone else has done it or used it and talked about it online, that’s social proof. As a B2B or B2C company, how do you go about getting people to talk about you or your product? And more importantly what do you do with that social proof once you get it?...

Jeff Domansky's insight:

Need proof of social life? Find out how to improve your marketing using "social proof."

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