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Scoop.it!
What is a social media marketing plan? And what steps do you need to create it? Read more here for the complete guidelines. Via massimo facchinetti 
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Scoop.it!
Wow, how time flies! It’s been just over a year since we shared a behind-the-scenes look at Buffer’s social media strategy and stats. The feedback from the community on that post was amazing, and we learned so much from the comments, many of which ended up shaping future Buffer articles like “How to Create a Social Media Report and Explain It to Your Boss or Client” and “What $5 Per Day Will Buy You on Facebook Ads.” Since then, we’ve tried our best to learn about what’s working well for us on social media and what’s not. Some of these discoveries led us to change directions on particular social platforms, drop others entirely, and experiment with new ideas and strategies along the way. Now that we’re nearing the end of Q1 of 2016, we thought it would be a great time to share our latest social media stats, what we’ve learned, and what our strategies look like for the future....
Jeff Domansky's insight:
A look inside Buffer's social media stats, what they’ve learned from experimentation, and what their social media strategy looks like for the future.
Scoop.it!
Social media is daunting, that much is blindingly apparent. With every day that passes, it seems like more and more social networks crop up. Sure, the big names in the business are obvious: Facebook, Twitter, Linkedin and Google Plus. There are also plenty of alternatives that are just as popular like Pinterest, Tumblr, StumbleUpon, Reddit, MySpace (yes it’s still around), Orkut and more. The question sticks out like a sore thumb; as a small business, how you could possible maximize your exposure while trying to manage so many networks at once? The answer is actually pretty simple. You need to draw up a complete social media strategy. No matter what kind of business you have, or what your long term goals are you need to approach social media as you would any other project. There are several defining factors that will directly affect how well your social media campaign works. Defining a proper strategy allows you to visualize all of those elements and address them as necessary..?
Jeff Domansky's insight:
Start with a solid social media strategy and the tactics become much easier.
Ali Anani's curator insight,
October 10, 2013 12:17 AM
The Law of Large Numbers is in operation. Too many social networks with few standing out and a growing need to crystallize out a relevant strategy.
Scoop.it!
News today from down under that Qantas Airways is closing its Twitter PR account.
What are they thinking?
This is like going back to the media relations days of the caveman.
Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news.
Jeff Domansky's insight:
Qantas dropped its Twitter news account, making a very curious statement about its social media strategies. It also raises the question of mixing marketing and news in potential crises in the future.
Scoop.it!
...The purpose of content used in business is to get the right content in front of the right people, at the right time.... Creating is an act of self expression, so we’re all very tempted to create content all day, every day, without thinking about distribution. It’s less than fun for some creators, after all, to think of their projects as a vehicle to promote a business. But if we stick to our roots and realize that we can promote our brands with content that’s plain old awesome for consumers, then we’ll be in a great place in our own careers: a content creator who also understands how to effectively USE what you’ve created. Via Guillaume Decugis
Jeff Domansky's insight:
Good distribution insight for content marketing and blogging. If your terrific content doesn't get shared or doesn't get results, your effort has been wasted.
Guillaume Decugis's curator insight,
January 15, 2013 3:52 PM
I couldn't agree more with this post on Boston Content which outlines the different components which are essential in a Content strategy such as seeing your social channels as outposts that need to be fed from a Content Hub. As I commented on the blog, I'd add Search and email as two other key components to consider when making Content Distribution plans. 
Nuava Solutions's curator insight,
January 18, 2013 4:42 PM
For more information on Online Solutions, please visit our website or contact us. 
Monica S Mcfeeters's curator insight,
January 27, 2013 8:43 AM
This is a worth your time to read if you are interested in building a larger marketing reach or working in the field of producing and distributing content. Very Helpful whether you are with for-profit or non-profit organization.
Scoop.it!
From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes something like: Paid (advertising), Earned (Word of Mouth), Owned (Corporate) and everything else falls in a somewhat more grey area and from my perspective this is where the action will be for 2013 and beyond. As outlined above, Altimeter calls this area of overlap "converged media" because it's a convergence of different media dynamics coming together. If you ask me—from a marketing perspective this is the future of what, to this point we've called "social".
Paid? Earned? Owned?
All of the above. A social platform merely powers the engine and the above could have all been done in a mobile context....
Jeff Domansky's insight:
David Armano offers an interesting model of "converged media" which he says really is what we're doing today in social PR.
Scoop.it!
Communications professionals looking to harness the combined forces of content marketing and social networking – also known as owned and earned media – are in for some good news and some bad news.
The bad news first: The sheer momentum with which the two phenomena are evolving today is swamping many marketing departments. It turns out that generating enough highvalue content in ways that are meaningful to multiple social audiences is a monumental challenge in today’s always-on media world.
Successful PR professionals work toward a self-renewing “virtuous cycle” in which owned media is published by a brand, audiences play it forward as earned media, and the amplification continues as these ripples spread throughout the social sphere.
[This paper will help you develop a successful plan for agile engagement in your social media ~ Jeff]
Scoop.it!
ocial media is fun to talk about but tough to implement. The truth is there is no cut-and-dried secret to developing a great social media program. Your social presence must be adapted to fit your business and brand. Wait, what was that? Yes, adapted means you have to do some work.
[Three valuable social media strategies to testdrive ~ Jeff]
Scoop.it!
LinkedIn endorsements is to small business owners what the Facebook 'Like' button was to consumer brands: influential exposure.
For years, LinkedIn has offered recommendations as a way to get support from fellow professionals and businesses. If you received recommendations from other individuals, you garnered credibility, and were more likely to show up in searches. But now, LinkedIn's endorsements are much easier to get. It takes someone seconds to vouch for one or more of your particular skills, versus the 10 minutes to 15 minutes a recommendation might take. In today's time-starved world, this is a critical difference. LinkedIn hasn't released numbers yet, but if you look at several profiles, it's clear that in just a few weeks, many users have generated way more endorsements than five years worth of recommendations....
[Worth noting for potential social media strategies ~ Jeff]
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Scoop.it!
Over the past four years at Convince & Convert, we’ve continued to refine our social media strategy process. Here’s one of the latest iterations, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) last Fall. I’ve pasted the slides below, but also included a short summary of the 8 steps in our social media strategy process, as the slides are more visual than descriptive.
Jeff Domansky's insight:
Jay Baer captures the essence of social media strategy here.
Scoop.it!
Two of the most common words in the flack’s vernacular (next to coffee) are strategy and tactic. According to Michael Porter, strategy leader and author of Competitive Advantage: Creating and Sustaining Superior Performance, The conundrum in this industry is that, although you have to think (strategy) before you do (tactic) anything, these two terms are often used interchangeably. It seems “being different” is understanding the difference in the first place." This should help… In short, a strategy is a larger, overall plan that can comprise several tactics, which are smaller, focused, less impactful action items that are part of the overall plan. Without a great strategy, there are no good tactics....
Jeff Domansky's insight:
You'd think these days there wouldn't be the need to explain strategy vs. tactics. But just in case you missed the memo in college or university, here it is again. And if you want help remembering it, just remember the paper airplane at the top of this article. Great visual!
Scoop.it!
Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to...
Many small businesses think they have to be active in social media just because it's become such a central part of big brand marketing and pop culture. I get it. It's starting to feel like if you're not in social media, you're not doing real marketing anymore. And in many categories, that may be true. Social media has become the great connector, aligning brands and customers in real time in ways never seen in marketing.
But you can't just jump into social media because you feel obligated. You need a plan of attack that makes sense for your brand and your customer. It may not make sense for your customer to engage. The key is to know when using social media fits strategically with what you are trying to accomplish. It starts with knowing what your brand is about and how your customers live their lives -- a marketing fundamental no matter the medium.
If you have a more private brand with customers who don't want to share their stories, you probably have no business using social media channels to connect with them. Here are some key factors to consider when determining what role social media plays in your marketing strategy...
Jeff Domansky's insight:
Here's a set of useful tips on how to decide when and if social media should be part of your marketing strategy. As the author says, it's not for every business.
WEDCBiz's curator insight,
June 4, 2013 9:37 AM
Not only do we need to determine whether or not to use social media, but we also need to figure out which platforms are most relevant and effective. 
Robyn Mather's curator insight,
June 8, 2013 2:59 PM
Using social media is not the strategy, but using social platforms to help you meet your objectives is a strategy. Great article
Scoop.it!
You must come to think of building a Total Online Presence as an intention and a continuous work in progress....
With that in mind, I present a 12-month plan of attack or blueprint for working on your presence in the coming year. I’ve long taught this “live by the calendar” approach as I think it helps business owners, who wear many hats, get above the overwhelm by taking it topic by topic and manageable bit by bit in an attempt to forge something that looks like continuous progress....
Jeff Domansky's insight:
John Jantsch shares really practical social media strategies and breaks it down into easy bites for anyone who feels overwhelmed. A must-read.
Scoop.it!
A look at how Maersk's social media manager, operating solo, engages fans on 10 social networks without bottom-line sales or gimmicks. He just tells stories.
When Jonathan Wichmann's boss at worldwide shipping company Maersk Line told him that the company was approaching a point of being ready to dive into social media a little more than a year ago, the two agreed that it would face some difficulties that companies that mainly communicate with the public might not. "You can't fake it," Wichmann says.
Wichmann was a consultant for the company at the time. After joining Maersk full-time, Wichmann stepped up to handle everything virtually single-handedly. In the year since that initial meeting, the company has accrued 650,000 Facebook fans and won awards for the social media campaign of the year and best community presence at the European Digital Awards. Maersk pulled that off in such a short time with what Wichmann calls an "insourcing" approach....
Jeff Domansky's insight:
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Tom George's curator insight,
January 8, 2013 6:48 PM
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling. 
Gerrit Bes's curator insight,
January 9, 2013 4:08 AM
This is an inspiring social media story for those who have limited resources. Shows how one person with a passion for social media and a focus can make an impact using storytelling.
Scoop.it!
For obvious reasons – have you noticed the name of this blog? – our alliances tend to lie with Twitter when it comes to comparison between the two titans: Facebook and Twitter. But to reiterate: each social media platform excels at different modes of communication.
However, for the sake of valuable analysis of the two major social networks of the digital age and also, you know, just for kicks, here are six ways in which Twitter eclipses Facebook...
Jeff Domansky's insight:
Liked this, so to speak ;-) but then I'm partial to Twitter...
Scoop.it!
You hear a lot about marketing with social media—including Facebook, Twitter, Pinterest, and up-and-coming platforms. But how can you make these platforms work together, while staying true to your own brand, too?
[Excellent case study ~ Jeff] Via Kelly Lieberman
Scoop.it!
Here is a great infographic on keyword research, site architecture and structure, page optimisation for SEO, link building, SEO tactics, linkbaiting and social media.
This guide will help you find areas for improvements in your SEO techniques, and most certainly will offer insight on if you are on the right track or not with your websites SEO.
[Recommendeded SEO reading ~ Jeff] Via Antonino Militello, Janine Lloyd
Scoop.it!
We are rapidly approaching the end of the year and I'm already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning....
[Sally Falkow shares a valuable list of elements to consider for your PR, marketing or social media plan. ~ Jeff]
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How to build the ultimate social media marketing plan.