If you don’t monitor mentions of your brand online, then you’re missing out on some valuable feedback and opportunities. These are the people you need to interact with and build connections with.
If people are singing your praises, then you’ve stumbled across a world of opportunities, testimonials, guest blogs, networking and more. On the other hand, if people are criticizing your company, you have an opportunity to determine if the criticism is warranted, and if so, take the appropriate action.
I really try to look at criticism as an opportunity to improve; I consider it free consulting. In this article, we’ll cover some of the best tools to use so that you can monitor what people are saying about your brand online. Then, we’ll offer some guidelines about how you should respond to those people....
Social Brand Mentions continue to become a more important Google ranking signal. I don't see this trend coming to an end anytime soon, but I do expect a crackdown on fake, paid for, and/or spam social brand mentions in the near future.