Public Relations & Social Marketing Insight
443.6K views | +2 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

12 Free Social Media and Brand Monitoring Tools We Love (and Why) | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - August 29, 2017 2:24 AM

Reputation is everything. And on the internet, that couldn't be more true.It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.

 

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.

 

Nearly all of these tools are free, but some offer paid versions with more features and capabilities. Let's dive into each one -- and see if you want to test them out today....

Jeff Domansky's insight:

Check out these free social media and brand monitoring tools to take your social game to the next level.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Top Tips and Tools for Online Reputation Management

Top Tips and Tools for Online Reputation Management | Public Relations & Social Marketing Insight | Scoop.it
From www.cio.com - November 16, 2014 2:41 AM

Search engine optimization experts share tips and tools to help you manage your company's online reputation.


A handful of companies offer free and paid online reputation management services for consumers and businesses, including  Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.


The following 15 tips and eight tools are all valuable and effective ways to help manage your organization's corporate reputation online....

Jeff Domansky's insight:

Great collection of tools for reputation management as well as advice.

more...
Marco Favero's curator insight, November 16, 2014 6:07 AM

aggiungi la tua intuizione ...
Darcy Bevelacqua's curator insight, November 17, 2014 11:54 AM

Everyone needs to check thier on line reputation on a regular basis before it becomes a crisis. 
Melanie Leszcynski's curator insight, December 10, 2014 11:10 AM

I like this article a lot because it shows a helpful step by step way to better understand your company's reputation on the internet. You'll be able to track whatever your typical computer user would see when searching for your company or things related to your company. Tracking these types of topics manually can save you money if you're a small business trying to make your reputation better tailored to your consumers. Larger companies may pay someone else to do it, however, it could also be a good way for large companies to check and make sure whichever third party they're using is doing their job in the best interest of your company. 
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

More Companies Monitoring Social Media for Adverse PR | MediaPost

More Companies Monitoring Social Media for Adverse PR | MediaPost | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - September 25, 2014 10:11 AM

The proportion of corporate directors who say their companies are monitoring social media for “adverse publicity” (a gentle euphemism) has increased from 32% in 2012 to 41% today, according to the latest Corporate Directors Survey from PricewaterhouseCoopers.


However, as these figures indicate more than half of corporate directors still believe their companies aren’t doing a good enough job of keeping an eye out for adverse publicity: 55% of the PwC survey respondents said their companies either aren’t monitoring social media efficiently, or aren’t doing it at all. That’s down moderately from 61% in 2012.


PwC found a similar story in regards to social media strategies for applications like marketing, research, and internal communications. Thus 40% of respondents said their companies are leveraging social media for strategic goals, while 54% said their companies’ efforts to leverage social media are insufficient or nonexistent; both figures are unchanged from two years ago....

Jeff Domansky's insight:

55% of corporate directors believe their companies are not monitoring or not monitoring effectively for potential PR problems. More interesting data in this research report for PR, crisis and reputation managers. Valuable reading  9/10

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Using social media monitoring to identify the influencers relevant to you | Econsultancy

Using social media monitoring to identify the influencers relevant to you | Econsultancy | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - December 20, 2012 10:52 PM

The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users. Considering this, I thought it would be useful to list some of the key ways you can get the most out of your monitoring tool, starting with identifying influencers. 

 

...You need to be looking at both relevancy to your search AND the metrics that help determine influence. Your approach may value one process over the other, but the essential part is that you undergo both of them in order to find a suitable list of influencers.

 

This is just one of a series on the most effective ways to use a monitoring tool, so stick around for more insight. 

Jeff Domansky's insight:

Good read and tips on evaluating influencers.

more...
Martin (Marty) Smith's comment, December 20, 2012 11:00 PM
ORM is HOT because we must know the conversations that we are part of (without knowing) and those that represent gold we can mine.
Professor Sanabria's comment, December 23, 2012 11:02 AM
Social media ... bridging tactics with monitoring and evaluation.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Social Media Monitoring… Why It’s A Must

Social Media Monitoring… Why It’s A Must | Public Relations & Social Marketing Insight | Scoop.it
From www.digitalinformationworld.com - December 14, 2014 11:28 PM

Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.

Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of...

Jeff Domansky's insight:

Useful list of 15 social media monitoring tools you can use. Check them out.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

TOP 10 Social Monitoring Tools for Businesses on a Budget

TOP 10 Social Monitoring Tools for Businesses on a Budget | Public Relations & Social Marketing Insight | Scoop.it
From www.postplanner.com - November 6, 2014 3:32 AM

You need to know whether people are using your brand name or talking about your company on the Internet.


You also need to keep up with the social activities & mentions of your competitors.


In this post, we’re going to look at the top 10 tools under $100a month that you can use to monitor your brand & your competitors on social media.


But before we dive in, here’s a quick rundown of what you should monitor when it comes to your business:...

Jeff Domansky's insight:

What are people saying about you online? Wait, you don't know?? Then use these TOP 10 social monitoring tools to see if people are praising or blasting you.

more...
Gonzalo Moreno's curator insight, November 7, 2014 3:51 AM

Affordable tools to examine OnLine Brand pressence and reputation.
MJUNCKE's curator insight, November 7, 2014 11:01 AM

some useful Tools to monitor your online activity! 
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

13 issues management early warning tools to help protect reputation | Craig Pearce

13 issues management early warning tools to help protect reputation | Craig Pearce | Public Relations & Social Marketing Insight | Scoop.it
From craigpearce.info - June 4, 2013 11:17 PM

There are many ways in which reputation-threatening and stakeholder relationship-threatening issues can be identified. Early identification and strategic action are key to dealing with issues successfully. So having tools in place which make it easy and intuitive for a public relations professional to identify issues are a boon for reputation protection and enhancement....

Jeff Domansky's insight:

Craig Pearce has a list of 13 listening and monitoring tools to help you manage your reputation.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

4 potential PR uses for Newsle | Arik Hanson

4 potential PR uses for Newsle | Arik Hanson | Public Relations & Social Marketing Insight | Scoop.it
From www.arikhanson.com - November 10, 2012 10:41 PM
Earlier this year, my friend and colleague Heather Whaling turned me on to a new tool: Newsle.

 

For the uninitiated, Newsle is like Google Alerts for individuals and media hits. A great way for you to track friends, colleagues, competitors and journalists who are in the news (or creating the news).

 

In essence, Newsle gives you a chance to track LinkedIn connections, folks in your email address book and Facebook friends as they pop up in news stories and articles across the Web. The best part? Newsle will send you an email with this information when your friends or colleauges are in the news–so you know just about as soon as they know (it seems).


OK, I know, this might not seem particularly helpful, but consider the following ways Newsle might help you and your PR effort...

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn