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Scoop.it!
We polled our communities on Facebook, Twitter and Google+ asking them why they unfollow brands on each social network. Hundreds of you were quick to respond, sharing your biggest social media pet peeves. Although there were some common issues across all three networks, there are clear differences too.We’ve made a comparison between the top 3 answers, take a look.... 
Parl Harrington's comment,
August 19, 2013 8:14 PM
Yes, I agree it is very interesting to see how consumers react when marketers aren’t careful about their actions when using social media to advertise. Social media networks have thought to be an effective tool for marketers to communicate and engage with their consumers however, like you’ve mentioned once the negative image is formed it’s almost impossible to stop it.
Jeshleen Lata's comment,
August 19, 2013 10:32 PM
This article was really interesting as it showed how this brand pulled communities on Facebook, Twitter and Google + asking them why they unfollow brands on each social network. Article shows how they came across with some common issues across all three networks. I agree with Francesca Perry how she said that most of the brands think to use social media in advertising their brands and reaching out to consumers. It is also true like how she mentioned that if brands are not careful in the way they communicate with their consumers it can actually work against them and create a negative image for their brand. Customers normally unfollow the brand coupons they are not interested buying.
Parambir Singh's comment,
August 20, 2013 11:15 AM
The article overview’s the importance of social media in the field of brand management. I stand with the publisher's insight about the article that if the marketers do not communicate well with their consumers, can bring a negative image to the brand name. The marketers need to make sure that the information which they share with the consumers through different social media channels should be appropriate, up-to date and interesting. This article is very interesting in the field of brand management.
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Social behaviors on social media worth noting. Notice several of the differences between the various social media channels.