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Despite all the overwhelming interest in content marketing, there is often little to show for it. According to the same studies mentioned above, only 38% of B2B and 37% of B2C content marketers believe their campaigns are effective.
A more stunning figure is that only 23% of B2C and and 21% of B2B marketers say that they are successful at tracking their content efforts. Yes, we can wave with reach numbers of our paid ad impressions and with Facebook engagement rates. And show increased numbers of page views on our website. But are these soft metrics persuading our CFO?...
Do you need to justify social media efforts to company leaders?Do you want to know exactly what impact social media has on your business?In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business....
Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential.Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an experienced user.
There’s a lot of literature out there discussing what local businesses can do to improve their websites, ranging from boosting search visibility through targeted keywords to leveraging content like video to keep visitors engaged....
The success of any local business website hinges on attracting the right type of visitor and allowing them to easily obtain the information they’re looking for to move forward with a purchase. Analytics provide local businesses with the constant supply of data they need to evaluate their approaches and take action to improve their website experiences.
Many businesses rely on Google Analytics and similar offerings for website analytics. Below are the key metrics local businesses should evaluate in order to track the performance of their websites, and inform their strategies and plans for improvement....
Who knew? Happiness levels captured by Tweets rise logarithmically with distance from our average location, say computer scientists studying Twitter sentiment. Happiness levels captured by Tweets rise logarithmically with distance from our average location, say computer scientists studying Twitter sentiment.... The way sociologists and anthropologists study modern society has changed dramatically in recent years. One of the major advances has been the ability to study human behavior by mining the massive databases from technologies such as mobile phones and social media, such as Twitter. These technologies provide a fire hose of near real-time data about people's ideas, location and even their feelings. That's enabled entirely new insight into the way society behaves. Today, Morgan Frank and colleagues at the University of Vermont take this work a step further by analyzing how the sentiments people express over Twitter change as they move further afield....
With so many numbers to track, how do you figure those which are worth tracking for your product or service? The agate “measure what matters” could not be more valid when it comes to social media. ...If marketers don't approach social media right, they’re just annoying people. As long as marketers think that tracking social media ROI is an impossible task, they’re going nowhere. But what are the metrics that assure social media success?...
This morning, I noticed Google Analytics had added a Trackbacks section to their Social Analytics data. This, to me, is very big news. While bloggers will know all about Trackbacks and why it’s nice to get them, businesses may not be aware of their importance. Yet as the social web in particular continues to be graded, Trackbacks could become even more important, especially in the eyes of Google, as they look to rank the Authority of content and that content’s creators. So why is this new Trackbacks edition to Google Analytics important and, more importantly, how can you use them to build your content strategy?...
Are you measuring your social media efforts? Do you know what’s working? Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal. In this article I’ll show you five platforms that may work for your business. Social Media Monitoring 101 Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. Your answers will allow you to find the right tool for your business needs....
Facebook Page Statistics: Here are the statistics you need to measure and how to measure them to determine your Facebook Page’s performance. Do you track your Facebook marketing? Do you feel lost when you’re looking at your Facebook Page statistics? Well, you’re not alone. Facebook metrics can be overwhelming and most Facebook Insights terminology is still hazy for many of us. As a marketer, you know that what can be measured can be managed (and improved). So even if it seems complex, you need to measure your Facebook Page’s performance....
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In other words, legacy brands do have a leg up on smaller retailers when it comes to ecommerce and it’s in the amount of intelligence they are using to drive conversions and increase revenue.
That said, data and analytics should be democratized throughout the ecommerce space, and no, Google Analytics isn’t enough. Your big box competitors aren’t simply monitoring new and repeat visitors, or from where their web traffic comes. No, they are using enhanced ecommerce analytics to push visitors down a purchase funnel from the moment they land on the site.
Below, the top metrics these retailers are using and how you should be using them, too....
Earlier this week, Jason Falls – IABC conference head honcho, whiskey lover, and all-around fun Louisville host – wrote a blog post called, “The Death of Public Relations.”
I like Jason, but I saw that and got ready for a fight.
Then I actually read the post…and I agreed with him.
No, I don’t think PR is dead, but his point is the industry is at a cross-roads because, as a whole, we’re not so good at measuring our worth.
He says advertising equivalency and media impressions mean nothing and that we have to stop counting words and start making business sense for the CEO. Amen. That said, I have a quick story to tell you....
Google Analytics is the world’s most widely used web analytics service. Because Google Analytics is free (unless you need the enterprise level of service), constantly evolving, and backed by one of the technology industries’ largest companies, the service has become the industry standard for measuring website performance.
But like most industries, the web analytics industry has a number of other options you may want to consider when deciding which technology to use to track the performance of your website. Below we’ve compiled a list of 10 top Google Analytics alternatives you may want to consider when making this choice, each with a different approach to how Google tracks the performance of your pages. If you’re looking for a different viewpoint or set of metrics around how and why your website is performing at the level it currently is, and what you can do to improve those metrics, each of these Analytics alternatives can help out....
KiwiSEO is an all-in-one On Site SEO tool that Analyzes, Implements and Tracks your SEO. Developed by seasoned SEO experts, KiwiSEO breaks down exactly which elements on your site need to be changed or updated on every page in order to achieve the rankings you want and the traffic to drive your business to the stratosphere....
What measurement matters most? Among the questions journalists need to ask but may not have the data to ask are whether stories are being tweeted or retweeted at higher than expected rates, he said. “That’s a more interesting number,” he said. At Guardian US, social news editor Katie Rogers said she sees successful engagement as “when a reader takes the time to share something that furthers the story or kickstarts something completely new.” She said via email that she measures online engagement by looking at metrics including social shares, on-site comments and page views....
Have you ever tried to make quick sense of your website's Google Analytics report? Google Analytics is a great tool that provides a wealth of information about your website's traffic and engagement, but the dashboard style display of key metrics can be a little much to take in and meaningfully process. Yet more than 10 million people rely on this free tool to keep track of their daily web performance.
So the fine folks over at Visually created a Visually Google Analytics Report which can be automatically delivered to your inbox each week. The report transforms critical data about your website including the number of weekly page views, social engagement, SEO, and bounce rate into an easily accessible infographic.
There’s a reason why Twitter’s ad revenue is expected to reach $1 billion in 2014 – it really IS the best bang for your marketing buck. But although marketing on Twitter can be a significant boon to your business – do you know what’s even better? “Identifying where Twitter users exist elsewhere on the Web.” And PeekAnalytics does just that. PeekAnalytics “offers an unparalleled level of demographic and psychographic insights from consumer data aggregated not just from Twitter, but from over sixty social sites and every major blog platform.”...
The most overrated social media metric is traffic from social outposts. Pinterest in particular is overhyped in this regard. Measure behavior to test true value.... ...Don’t Forget This: You are in the behavior business, not the eyeballs business. The Social Media Metrics That Matter When determining the value of your social media efforts, and certainly when calculating your ROI, you must focus on behavior, not aggregation. Almost always, numbers that count steadily upward (like number of fans, number of visitors, etc.) are inferior to ratios and percentages that measure behavior. Knowing that Pinterest sends a ton of traffic to your site should CREATE questions in your company, not answer them....
... A constant obstacle in PR is measuring value. How do you prove to your client that an expert column on Entrepreneur.com is valuable to them? One easy way is via traffic to their website. The client should value traffic to their website (even if they don’t have ecommerce) because visits to a website translates into customers. Once they’ve landed on your website, it’s much easier to get them to do something. It’s like inviting someone into your home, once they smell the delicious muffins you are baking, they are going to want to try one. But before they are even in the house, how are you going to get them to try a muffin? So, how can you prove to your client that what you’re doing is bringing them web traffic? There are 2 ways this can be done with Google Analytics...
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Does your content marketing measure up? Here are the social media metrics that matter.