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Are your social media marketing efforts working? 
jabgrafting's comment,
November 18, 2016 1:22 AM
wow
donhornsby's curator insight,
November 18, 2016 9:00 AM
(From the article): n a study of over 11 million user interactions on social media, Forrester found that businesses had an engagement rate of less than 0.2% across social networks, with Instagram being the exception. In other words, you may have a million followers, but fewer than 2,000 people interact with your posts.
These insights confirm that follower counts are just a vanity metric, and in this age of “always be helping,” you need to look deeper than that and set new KPIs. The first step is to perform a social media audit to find out what’s working and what isn’t. Then you can start setting new objectives. Ultimately, you want to get to a place where you’re reaching the right people and the right people are engaging with you. That means they’re taking the desired action on your posts.
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Creating a social media report can be key to explaining your progress on social media. You can choose the stats that matter and deliver it in an easy-to-understand way; there’re tons of personal insights to gain as well as valuable info for your boss or client. We’re grateful for the example of so many Buffer users who are already creating social media reports of their own to share with a boss or client. I’d love to share a bit about how these reports come together—and how you can make one for yourself....
Jeff Domansky's insight:
Kevan Lee offers an overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. Valuable tips and recommended reading. 9/10
EELECTRIK marketing.'s curator insight,
September 2, 2015 3:38 PM
Great overview of the social media stats and metrics that make for a fantastic client-facing social media report.
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“Measuring KPIs depends hugely on the client and their specific goals,” says Mangiaforte. “We also go deeper for clients, identifying and reporting on the number of influencers who participate in campaigns and breaking down their demographics to give our clients an enormous amount of intelligence about their social audience.” She completes this measurement through a mix of proprietary software and tools such as Keyhole and on-platform analytics, using this assortment of tools to, “identify influencers and measure their impact in terms of reach and engagement once we deploy them for our clients.”
Jeff Domansky's insight:
Useful tips on how to measure what matters in social marketing.
Philippe Hassel's curator insight,
August 25, 2015 9:39 AM
"Decode the Verbiage" est aussi un frein à l'analyse...
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Do you review your website’s metrics on a regular basis? Are you struggling to figure out how you can better use the data? To know which of your marketing efforts are most successful, you need to look beyond the numbers. Explore what they mean and figure out what parts of your strategy need to be adjusted to increase your reach. Here are five ways metrics can improve your social media marketing....
Jeff Domansky's insight:
Does your social marketing measure up? Here are five ways to find out.
Annemarie Nier's curator insight,
October 28, 2014 6:33 AM
As there is no effective marketing without metrics to evaluate the success, there is, of course, no serious social media marketing without metrics and monitoring. Get the most out of your data and improve your marketing efforts with your metrics! 
Niyaz Anjum's curator insight,
October 29, 2014 5:06 AM
Points overlooked but is a reminder to us social media marketers.
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....Before I jump into some of the quick wins, I do want to be clear that most short wins won’t translate into revenue. This is especially true as the products and services you offer become more complex. The buyer’s journey of selling through social media tends to closely match the 3D buyer’s journey that often includes multiple meetings and presentations before a purchase is made. Having said that, if the goal is quick wins and so long as you clearly articulate that most of them are going to be more drivers of visibility than sales, there are some things a company can do to show immediate success with social media.Here are a few examples of some quick wins that can help show the boss the potential of social media....
Jeff Domansky's insight:
Many leaders want fast ROI on social media but that isn't always possible. Dan Newman shares strategies for quick wins in social.
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Is social ineffective or just invisible? But the challenge for social media—and for word of mouth marketing—is that they are inherently additive pieces of the conversion funnel, rather than causative. Forrester Research suggests that word of mouth is part of 80% of all purchase funnels. At least some of this word of mouth is occurring via social media, with brand or product mentions spawning searches and/or direct URL entries that are included in this data. But, because social media wasn’t the final link in the chain, it gets none of the creditfor the desirable consumer behavior it spurred....
Jeff Domansky's insight:
Does social media work for ecommerce? New research from Monetate says no, but Jay Baer says there may be a catch.
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When it comes to free analytics software, nothing comes close to Google Analytics.
Jeff Domansky's insight:
Neil Patel shares excellent tips for better results from Google Analytics.
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A benchmark is a comparison to the standard. It allows us to weigh the performance of an action by comparing it to a previous accomplishment. Social Media KPI (Key Performance Indicators) There are three key performance indicators every social marketer should constantly be striving to measure and meet: conversion rate, engagement rate and audience reach. All three metrics influence one other....
Jeff Domansky's insight:
Three key social marketing measures: conversion rate, engagement rate and reach.
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Do you need to justify social media efforts to company leaders?Do you want to know exactly what impact social media has on your business?In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business....
Jeff Domansky's insight:
Useful case study and insight into the best social media metrics and measurements tips.
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In the world of content, too many marketers burden themselves with the “more is better” mentality. Create as much content as possible and that’s how the world (and Google) will find you. On the other hand, what if you could create better content, more often? In order to help guide you, here are 8 different ways to use Google Analytics to help you not only ask the right questions, but also navigate through the various reports to find the answers. For the most part, these are in order of easiest to hardest as far as GA-savviness....
Jeff Domansky's insight:
These are excellent tips to help you measure your social media and social marketing success. Recommended reading 9/10.
Jakarta Web Developer's curator insight,
August 14, 2014 11:01 AM
8 Ways to Use Google Analytics to Measure the Success of Your Content Marketing 
Miami Marketing Tools's curator insight,
August 14, 2014 4:50 PM
Very interesting article about how to use Google analytics to meassure how well your online content is doing. |
Tracking your social media metrics is critical for success. Here's how to monitor Twitter, Facebook, LinkedIn and Instagram.