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I’ve noticed an alarming trend lately–there seems to be significant amount of good YOUNG social media talent (22-30 year-olds), but very little strong social/digital talent between the ages of 30-45.
Good news for me, I guess–I’m 40 and fall right in the Gen X sweet spot. I have 18-plus years of experience in the corporate and agency worlds in marketing and communications. And 4-5 years experience with social/digital (not a ton, but enough considering the discipline hasn’t been around that long). Only problem is, I’m not looking for a corporate or agency job
But, what I continue to see if a lack of talent at the mid- to senior-levels in the social/digital arenas.
Why do I say this? I get emails from friends/colleagues around Minneapolis/St. Paul and they’re all looking for the same person. That mid- to senior-level digital/social media counselor/director with deep experience in marketing and some experience in digital/social.
Except they don’t exist–at least not in big numbers....
Nothing like an opportunity for social media/social PR experts.