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It is easy to hop on Facebook, Twitter, LinkedIn, Instagram, and every social network out there. It’s not so easy to answer the question WHY. Why do you want more fans? More likes? More shares? How is it going to help you meet your business goals? Most importantly how is it going to bring your audience value?
We consult with business owners and brand of all sizes, from entrepreneurs and startups to Fortune 100 brands. One of the first things we ask when conducting a social media audit or developing a social business strategy or marketing plan is WHY. It’s amazing how many brands can’t answer this simple question....
This is a thoughtful look at why social media matters to business of every size.