Public Relations & Social Marketing Insight

You only have so much time for social media sites, to create a business presence on them.  So it’s important to pick and choose where to spend your limited time and resources. That said, where should you spend your time? Exactly which social media sites are hot?

Will the beautifully redesigned MySpace make a comeback with a mainstream business audience?  Will Pinterest keep growing?  Will Foursquare decline?  What about Google+ and LinkedIn?

Recently a group of social media pros and marketers weighed in with their thoughts for the Dell Social Media Predictions eBook....

Social Media has had a terrific ride for the past several years, but the days of easy growth are gone. In fact, the days of easy anything in social are behind us. For many brands, 2013 will be a year of social media disappointment.

With so many consumers spending so much time in social media and expecting so much of brands, our investments in social will continue to grow, but that does not mean our results will grow, at least in easily measurable ways. Certainly, all of our brands will earn more fans, see more comments and collect more retweets, but we all know this is no longer enough--our bosses want to know the business results we are delivering, and fans simply are not a business benchmark.

Success in 2013, more than ever, will be measured in difficult metrics and not easy ones, and increasingly, it will come not just from the Marketing department but from every corner of the enterprise. To succeed in 2013 and beyond, organizations must recognize how social media is altering the way we live, work and conduct business and not just the way we kill time on Facebook.

Here is where (I believe) social will grow and where it will stumble and stagnate in 2013...