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"Fifty Percent Of 'The Tipping Point' Is Wrong." Jonah Berger Shows You Which Half

From www.fastcompany.com - July 20, 2013 1:00 PM

Jonah Berger wants to be the next Malcolm Gladwell. Welcome to the making of a guru 2013 edition.Jonah Berger has descended to the lowest common denominator: breasts. "It's more difficult than you think to find a fully clothed picture of Kim Kardashian,"

Berger teases a lecture hall full of Wharton MBA students.The reality star's Cinemascopic cleavage is hovering behind Berger, who at 32 could easily be mistaken for one of his students. Berger then makes the big reveal: Companies pay Kardashian some $10,000 for every tweet about a product.

"Today we're going to ask," he says, striking a Dead Poets Society pose, a sneakered foot hanging off the table, "Is she worth it?" That is to say, is she an "influential"--a term thrust into the spotlight by Malcolm Gladwell's 2000 best seller, The Tipping Point. Then Berger pushes it one step further: Do influentials even exist?...

Jeff Domansky's insight:

Just an excellent read and a skillful profile of Jonah Berger in Fast Company.

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Rise of the machines: is Google changing history? | memeburn

From memeburn.com - November 26, 2012 6:55 PM

According to the experience of thousands of Australian students, Google might just be changing history.

Back in the day it was my revisionist politics professors who took the blame for rewriting history, especially in early 1990s South Africa. At least their intentions were honourable and they were mindful of what they were doing (that’s not to say everyone agreed with them).

Nowadays, however, it seems that it is possible to change history accidentally, carelessly, maliciously or just for fun. We’re told by the poster child of crowdsourced information, Wikipedia, that the system has the ability to heal itself and, to be fair, their track record with winkling out hoaxes is not too bad and they are very open about the ones they have missed. But as open as Wikipedia is, it does have an army of vigilant and proactive volunteers policing the site – as anyone who has tried to add a Wikipedia page will know.

What happens in the wild open information wilderness of Google, however? As mentioned, in the case of a recent Australian exam paper, Google really can rewrite history. To demonstrate, a quick game of spot the difference....

[Provocative post and very thoughtful reading ~ Jeff]

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Present Shock: When Everything Happens Now | Douglas Rushkoff

From www.rushkoff.com - February 26, 2013 9:54 PM

In his new book, PRESENT SHOCK: When Everything Happens Now (Current; March 15, 2013), Rushkoff introduces the phenomenon of presentism, or – since most of us are finding it hard to adapt – present shock. Alvin Toffler’s radical 1970 book, Future Shock, theorized that things were changing so fast we would soon lose the ability to cope. Rushkoff argues that the future is now and we’re contending with a fundamentally new challenge. Whereas Toffler said we were disoriented by a future that was careening toward us, Rushkoff argues that we no longer have a sense of a future, of goals, of direction at all. We have a completely new relationship to time; we live in an always-on “now,” where the priorities of this moment seem to be everything....

Rushkoff identifies the five main ways we’re struggling, as well as how the best of us are thriving in the now...

Jeff Domansky's insight:

Absolutely a recommended read: Presentism? Provocative preview of social media theorist Douglas Rushkoff's new book "Present Shock."

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