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Scoop.it!
There aren’t many companies in the world that generate 1 million visitors and over 60,000 leads through their website each month. Especially B2B.
HubSpot does....
HubSpot has figured out that Google wants great content, and lots of it. So rather than gaming the system with lots of search engine optimization (SEO) techniques, (which I rant about in my #1 Forbes article ‘The Death of SEO, The Rise of Social, PR, and Real Content) they do the obvious…
They generate lots of really good content.... 
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Scoop.it!
In an increasingly noisy digital world, marketers can stand out by producing visual content that engages communities. Here's a quick look at the different types of visual content.
Our customers are hungry for good content, but any more they expect it to be presented in a snackable and quickly-consumable format. So how should marketers engage their communities through the use of visuals?
Here are four types of visual content that cut through the noise....
Jeff Domansky's insight:
Simple and effective tips to help you use visuals for bigger impact...
Scoop.it!
It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days.
In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the past year we’ve reached an inflection point within the social marketing industry. With these three tech giants gobbling up companies, it doesn’t seem to be slowing down--but what comes next?...
[Fascinating look at social media's three key phrases: social listening; social management and the future which is collaborative marketing. Recommended reading. ~ Jeff]
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Scoop.it!
Could Facebook ever go the way of MySpace? Given its ubiquity and continued growth around the world, that may seem unlikely, but here’s an interesting fact to consider: more 10th graders are using Tumblr than Facebook, according to a survey of 1,038 teens and young adults conducted by blogger and techie Garry Tan.
Tan used Survata to poll 546 teens ages 13-18 and 492 young adults ages 19-25 about their social media usage. Tan found that while 55% of the younger age group said they use Facebook, 61% said they use Tumblr. Meanwhile 22% said they use Twitter, 21% use Instagram, and 13% use Snapchat....
Jeff Domansky's insight:
This was a really interesting stat and good reminder to consider the demographic differences between each social media channel you're considering as part of a program...
Barbara Kurts's comment,
January 9, 2013 9:12 PM
my topics here http://www.scoop.it/t/health-leads-plus
ben bernard's comment,
January 9, 2013 11:52 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
Scoop.it!
One of the most unhelpful assumptions I come across most when I'm talking about how things spread is this: our assumption that the thing is the thing.
In other words, that in order to spread, a thing (or idea or word) must have something special about it; that it must be something about the thing that makes it spreadable (or "sticky") if you prefer that term....
[Here's the thing. It's not about the thing. It's about the people. ~ Jeff]
Scoop.it!
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem).
[Superb though lengthy presentation, useful for every social media, PR, content and marketing pro ~ Jeff ]
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Really good interview with Mark Roberge, SVP, HubSpot.and insight into its phenomenal success. A must-read for digital marketers, PR and content marketing pros.