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Most likely you are working to reduce your bounce rate and may have even performed some split testing to improve your conversion ratio. But do you know the deeply rich and valuable wealth of data available through Google analytics if you just have the necessary knowledge to tease it out? Is the keyword you are spending money on SEO giving you the highest possible return? Perhaps you think your head term is bringing in a large portion of your revenue. Is that true? How are your long tail visitors performing? If you quantify the ROI for each, are you allocating your resources properly? Are there long tail keywords that are at the bottom of the funnel that have a greater ROI than your head terms? These, and other similar answers, await you in your Google Analytics account....
Here on AllTwitter we love to share interesting facts and figuresabout Twitter. For example, 11 accounts are created every second on Twitterand since the dawn of Twitter, there’s been a total of 163 billion tweets. But how about stats about the Twitter basics? The age range of the average tweeter, which gender tweets more, which country has the highest amount of Twitter users? Below, check out 14 Twitter statistics you may not know, in infographic form....
Did you know that just over one quarter (27 percent) of organisations have a dedicated social media team, with almost two-thirds (65 percent) assigning social media tasks on top of existing job responsibilities, typically to employees working in marketing or PR? These findings come courtesy of a survey by Ragan, which also revealed that a combination of relevant education and experience is the most sought-after quality for a company looking to hire someone to work in their social media department, and that the vast majority of firms (86 percent) measure their social media ROI by standard metrics such as Likes and followers. 65 percent of organisations cite lack of time as their biggest stumbling block to social media success, and 87 percent say that increasing brand awareness is their number one goal....
...So, when is the best time to post? And is it the same for every social network? RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions: 1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates. The study also revealed a disconnect between the best times to post to each social network, which are as follows: Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m. [Here's an interesting research update to the best times to post on various social channels ~ Jeff]
For all the talk of original content and social interactions defining a brand in the current age, you’d think that the fingerprints of various marketing chiefs would be all over the social media sphere. And yet, according to a study performed by conference company BusinessNext Social, the very opposite is true: only 20% of CMOs at Fortune 500 companies have a discernible social media presence.... [WTH? 20%? ~ Jeff]
If you're looking for better results from your social media strategy, finding the right time to post to your social networks is a huge step forward both in terms of maximizing your reach potential and growing your online audience. Twitter and Facebook have a corresponding pattern of usage. If you want your tweets or posts to receive the maximum amount of impressions, it is recommended by almost every social media expert to publish them between 1 p.m. to 3 p.m. EST, Monday through Thursday. Tumblr, however, because of its significantly different age demographic, has a "drastically different pattern of usage", bitly says. To maximize your impact, you should try your best to post mainly at night. The optimal time to post on Tumblr, according to bitly, is between the hours of 7 p.m. and 10 p.m. EST on Monday through Thursday, not including just about anytime on Sunday. According to click-thru research, it is strongly suggested you match your post schedule around that of a high school or college student’s schedule, as the 13-24 age demographic indubitably makes up the largest percentage of Tumblr users. Whereas Facebook is very fast paced in usage patterns, the majority of Tumblr users tend to visit the platform with the intention of staying awhile, easily making it one of the most engaging social sites in the world.... [Really valuable advice on timing posts for social media and what makes Tumblr unique ~ Jeff]
This Sample Social Media Policy is the result of over two-years of research, extensive interviews with stakeholders from multiple corporate and government agencies and more than a decade of experience serving clients as a strategic communications consultant, with a specialty in online communications, web design, search engine optimization and, since its advent, social media. On Jan. 25, 2012, the US National Labor Relations Board issued their second social media report, offering further clarification over an earlier compilation of cases it released August 18, 2011, available as a PDF. This revised social media policy template takes into account the NLRB's guidance to human resource professionals for the lawful development of social media policies for employees. Social media policies are not one size fits all. The right policy for your organization will (1) reinforce your organization's existing corporate culture and (2) provide practical guidance to those governed by the social media policy.... [This social media policy template is an excellent starting point for a DIY guide for social media and employees. Available free under a Creative Commons license. ~ Jeff]
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The Online Marketing Institute is please to honor 40 digital strategists in marketing, selected as the leaders that have lead the interactive marketing industry through innovation and education during the past year. This ‘Top 40′ list is compromised of OMI educators, authors, digital strategists and speakers, known for: Embracing the latest integrated digital strategies and technologiesAdvancing the industry through education — speaking, blogging, and teachingDriving game-changing results for their clients and organizations As marketers continue to shift offline budget to online channels, its critical that they stay on top of the latest changes, proven best practices, and newest opportunities. Through their speaking, blogging, and teaching, the leaders below are enabling marketers to do just that.... Here is our annual list of ‘Top 40 Digital Strategists in Marketing’, in alphabetical order...
You see them all the time – outrageous tweets making outrageous claims. You know the work-from-home scams are just that, of course, but what about tweets that pop up during emergencies? If you use Twitter for the latest breaking news, or worse – depend on the information it provides during an emergency – you may be in trouble. Unless, that is, you could tell if a tweet was credible or not. Well, we have some tips from people who have been studying just that....
So, when is the best time to post? And is it the same for every social network?
RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions:
1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates
The study also revealed a disconnect between the best times to post to each social network, which are as follows:
Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m....
Business is a warzone: If you stand still, you die. No matter how good your product or service, you’re at the mercy of cause and effect. The market’s evolving needs must be met by evolving products. ...But perhaps companies like Microsoft aren’t like yours? They deal in products that constantly change and have a short shelf life; change and fluidity are normal in their particular market.
So what happens when you’re not one of these companies? How do you deal with the speed at which social media and the spread of connected devices has changed the balance of power between a company and its customers and made it difficult to market using traditional advertising tools?... In the transition from Jerome McCarthy’s 4Ps of Product, Place, Price and Promotion to what he calls the 4Es of Experience, Everyplace, Exchange and Evangelism, we also see the morphing of traditional businesses into social ones... [This is a really thoughtful article on how business must evolved from traditional into social business models ~ Jeff]
Social media statistics from The Social Habit by Edison Research includes several very interesting data points about Facebook, Twitter and beyond. You think social media is reaching maturity, and the whipsaw behavioral shifts that change like a Dwight Howard trade request are things of the past? Uhhh, no. Released yesterday at Blogworld New York, findings from social media behavioral researcher Tom Webster and the team at Edison Research show some shocking changes in how Americans use and consume social media. You can access the entire presentation at The Social Habit microsite, but 11 social media statistics in particular stood out for me. Two quick notes: This is not data dredging. This is real, random sample, tightly controlled research from the same company that is the exclusive provider of Presidential exit polls in the USA.... [There were some social media research surprises worth noting ~ Jeff]
Really like this post from Facebook's Facebook + Media page: Top-10 Shared Terms by people on Facebook in the U.S.
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![14 Twitter Statistics You May Not Know [INFOGRAPHIC] | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/T1HGk4ZmwmOzPDxLVl2Lljl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Are you new to search engine analytics or maybe you just need an SEO tune up? Marcela De Vivo's extensive primer is for you. it's one of the best overviews I've seen for some time. So dive in, learn, measure and get better social media results!