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... Engagement marketing involves more than understanding computer and mobile technologies, apps, software, and computer language, just as traditional advertising is more than simply visual technology, music, video creation, and printing. Engagement marketing is not merely a simple combination of traditional advertising and public relations, with elements of customer service thrown in, as suggested by Richard Branson and the Virgin Group. Engagement in social media is a distinctly different type of communication supporting true relationships and requiring an approach with deep consumer understanding, support, and value extending beyond the exchange of commercial communication. Engagement in social media looks more like a commercial friendship, using authenticity, transparency, empathy, and celebrating the value of the network, not the firm....
...Today I am surrendering my Facebook account, because my participation on the site is simply too inconsistent with the values I espouse in my work. In my upcoming book Present Shock, I chronicle some of what happens when we can no longer manage our many online presences. I argue - as I always have - for engaging with technology as conscious human beings, and dispensing with technologies that take that agency away. Facebook is just such a technology. It does things on our behalf when we're not even there. It actively misrepresents us to our friends, and - worse - misrepresents those who have befriended us to still others. To enable this dysfunctional situation -- I call it “digiphrenia” -- would be at the very least hypocritical. But to participate on Facebook as an author, in a way specifically intended to draw out the "likes" and resulting vulnerability of others, is untenable. Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences, and activities over time -- our "social graphs" -- into a commodity for others to exploit....
There aren’t many companies in the world that generate 1 million visitors and over 60,000 leads through their website each month. Especially B2B. HubSpot does.... HubSpot has figured out that Google wants great content, and lots of it. So rather than gaming the system with lots of search engine optimization (SEO) techniques, (which I rant about in my #1 Forbes article ‘The Death of SEO, The Rise of Social, PR, and Real Content) they do the obvious… They generate lots of really good content....
Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team, details a [download page] new Ragan/NASDAQ OMX Corporate Solutions survey. 65% of the survey respondents – the majority of whom hail from organizations that employ more than 100 people – said that social media tasks are assigned on top of current job responsibilities. 27% said they have an internal team that works exclusively on social media, while an additional 5% said they have both an internal department and use an outside agency or partner. Just 3% said they fully outsource all their social media efforts. That 3% figure reflects an apparent unwillingness to spend dollars – rather than time – on social media, a trend that was found by Reply! recently, in research examining SMB use of paid social media services.
The Ragan survey found that when it comes to tools used to measure social media, a 59% majority rely on free tools, while 35% use a combination of free and paid tools. Only 6% use only paid tools, the most popular of which are Hootsuite (31%), Radian6 (25%), and Vocus (17%). (Among free tools, Google Analytics and Google Alerts both easily lead all others.)...
Earlier this year, my friend and colleague Heather Whaling turned me on to a new tool: Newsle. For the uninitiated, Newsle is like Google Alerts for individuals and media hits. A great way for you to track friends, colleagues, competitors and journalists who are in the news (or creating the news). In essence, Newsle gives you a chance to track LinkedIn connections, folks in your email address book and Facebook friends as they pop up in news stories and articles across the Web. The best part? Newsle will send you an email with this information when your friends or colleauges are in the news–so you know just about as soon as they know (it seems).
OK, I know, this might not seem particularly helpful, but consider the following ways Newsle might help you and your PR effort...
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You only have so much time for social media sites, to create a business presence on them. So it’s important to pick and choose where to spend your limited time and resources. That said, where should you spend your time? Exactly which social media sites are hot?
Will the beautifully redesigned MySpace make a comeback with a mainstream business audience? Will Pinterest keep growing? Will Foursquare decline? What about Google+ and LinkedIn?
Recently a group of social media pros and marketers weighed in with their thoughts for the Dell Social Media Predictions eBook....
When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media. But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today’s information-saturated world. The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from “informed publics” — college-educated individuals in upper income brackets that follow public policy issues and are active media users....
So, when is the best time to post? And is it the same for every social network?
RadiumOne’s Po.st examined the social sharing data from more than 10,000 publishers, reaching four main conclusions:
1. There are two peak sharing times during the day – 10 a.m. through noon and 8 p.m. through 10 p.m.
2. If you’re looking for clicks, the worst time to share an article is between 9 a.m. and 11 a.m.
3. Sharing and clickbacks remain consistent from 1 p.m. to 6 p.m.
4. The hours between noon and 2 p.m. see the most shares with the highest clickback rates
The study also revealed a disconnect between the best times to post to each social network, which are as follows:
Twitter: 1 p.m.
Facebook: 5 p.m.
Pinterest: 11 p.m.
Google+: 10 a.m....
...The report says people are getting some optimism back, although their buying habits -- particularly those of 20- to 30-year-olds -- are going to be radically different. The report lists 13 "microtrends." First on the list is trust, or "trust is the new black." Gerzema said there has been a 50% decline in trust since 2001, but a 35% rise in trust as a driver of brand equity. That suggests there's an opportunity for brands that open their arms wide and say, "Here I am with all my blemishes." "Customers want a reason to believe and brands who give them that will be better off," said Connelly. Gerin said MasterCard is doing just fine in that category -- as she said the brand is 87% more trusted than any other brand of any kind. McCracken said trust matters in a "black swan" world full of disruptive competitors. "The last 20 years have been a chronicle of brands behaving badly," he said. "The name of the game is absolute transparency." The good news for established brands is that assuming they have not been behaving badly, they have equity, while new competitors have nothing but VC money. To achieve trust equity functionally, the "front" of a company -- its brand, communications, what it claims to be -- must match the back, the invisible side, where it does what it actually does.... [Very interesting trend report for marketing and PR ~ Jeff]
Tweet Tweet Social media marketing may not be rocket science, but there is still a large science component to it. If you want your content to spread, you have to look at the numbers and stop making gut decisions. Over the last 5 years I’ve learned how to successfully push content out on through social media so that it spreads virally. And more importantly I’ve learned what not to do. So if you want to ensure that your content spreads, avoid the following 7 mistakes... [Quick Sprout CEO @NeilPatel shares valuable insight and social media experience ~ Jeff]
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![When Is The Best Time To Post To Twitter, Facebook, Pinterest And Google+? [STUDY] - AllTwitter | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/BKBt7C4ZDRi01DqSSlSMZjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
This is a really thoughtful post worth reading by every social media manager and user.