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In 2015 F500 there are 9 corporations who do not use any of the social media platforms or tools examined in this study. These include:
- A-Mark Precious Metals
- Berkshire Hathaway
- CenterPoint Energy
- Franklin Resources
- Icahn Enterprises
- Liberty Interactive
- Old Republic International
- PBF Energy
- Wynn Resorts.
Key findings of this study include:
- In 2015, 103 corporations (21%) had corporate blogs, down 10% from 2014.
- Twitter is more popular than Facebook (78% vs 74%).
- Glassdoor (87%) has joined LinkedIn (93%) as a popular business tool.
- The use of Instagram has increased by 13% pointing to more interest in visually rich platforms.
Nine FP 500 companies including Liberty Interactive and Wynn Resorts have no active corporate social media accounts?f Berkshire Hathaway and Apple have no active corporate Twitter accounts? Really?