Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.... Via donhornsby
Jeff Domansky's insight:
Don't make these social media mistakes. 
Scoop.it!
It can't all be perfect: the worst of content marketing in 2014 stuck to old frameworks at best, and furthered harmful stereotypes or outright offended at worst. It was a particularly rough year for some pretty major brands, especially on the social media front. Luckily, their snafus can teach us all a little something about what to do better next year. So, as you're reading through our list of the worst of 2014, make some mental notes on what 2015 will look like.Without further ado....
Jeff Domansky's insight:
These examples of marketing fails are avoidable, hilarious yet great examples of lazy marketing. 9/10
Scoop.it!
The first half of 2014 is already in the books, and it looks like a lot of marketers and companies didn’t learn anything from last year about social media. Many brands still made a number of bad judgments and stumbled when it came to handling their social profiles, which led to backlash and a tarnished image for some. Mistakes can happen anytime, and with half the year already over, now is a great time to discuss some of 2014’s biggest marketing and social media blunders so far. With five full months ahead, this should serve as a great lesson for all individuals, brands, and companies trying to market themselves to the public. Here are some things to keep in mind: - It’s easy to post things on social media, especially on Facebook and Twitter. Remember, though, that backlash can come just as swiftly and easily. Sure, people make mistakes from time to time, but with all the previous instances, everyone should know by now how not to act in public, especially if you’re representing a brand known the world over....
Jeff Domansky's insight:
Lots of lessons from a raft of social media fails.
Scoop.it!
Earth to Marketing... When it comes to social media, is marketing really listening to consumers? If so, tell me why your social media sucks so badly? There are thousands of reasons why consumers loathe old-school marketing. For all its promise, social marketing is not faring any better. We’re doomed if we don’t learn from the lessons and marketing mishaps of the past....
Scoop.it!
We polled our communities on Facebook, Twitter and Google+ asking them why they unfollow brands on each social network. Hundreds of you were quick to respond, sharing your biggest social media pet peeves. Although there were some common issues across all three networks, there are clear differences too.We’ve made a comparison between the top 3 answers, take a look....
Jeff Domansky's insight:
Social behaviors on social media worth noting. Notice several of the differences between the various social media channels.
Parl Harrington's comment,
August 19, 2013 8:14 PM
Yes, I agree it is very interesting to see how consumers react when marketers aren’t careful about their actions when using social media to advertise. Social media networks have thought to be an effective tool for marketers to communicate and engage with their consumers however, like you’ve mentioned once the negative image is formed it’s almost impossible to stop it.
Jeshleen Lata's comment,
August 19, 2013 10:32 PM
This article was really interesting as it showed how this brand pulled communities on Facebook, Twitter and Google + asking them why they unfollow brands on each social network. Article shows how they came across with some common issues across all three networks. I agree with Francesca Perry how she said that most of the brands think to use social media in advertising their brands and reaching out to consumers. It is also true like how she mentioned that if brands are not careful in the way they communicate with their consumers it can actually work against them and create a negative image for their brand. Customers normally unfollow the brand coupons they are not interested buying.
Parambir Singh's comment,
August 20, 2013 11:15 AM
The article overview’s the importance of social media in the field of brand management. I stand with the publisher's insight about the article that if the marketers do not communicate well with their consumers, can bring a negative image to the brand name. The marketers need to make sure that the information which they share with the consumers through different social media channels should be appropriate, up-to date and interesting. This article is very interesting in the field of brand management.
|
Scoop.it!
Last week, Coca-Cola suspended its Super Bowl-timed, automated social campaign #MakeItHappy, when Gawker tricked the brand into tweeting out a number of lines from Adolf Hitler’s “Mein Kampf.” In the campaign, Coke asked people to respond to negative tweets with positive ones — using an ASCII code to convert their tweets into images like singing cats and sunglass-wearing palm trees.
Jeff Domansky's insight:
Never a shortage of bad PR and social media fails.
Laura Brown's comment,
February 10, 2015 7:44 PM
This one looked far worse on Gawker than it did on CocaCola.
Scoop.it!
Despite the abundance of social media marketing advice online, lots of businesses still get it wrong.The advice available to anyone trying to solidify their social media marketing strategies is endless. Still, many businesses run into the same pitfalls time and again. An infographic from entrepreneur Jason Squires details the nine most common mistakes.
Jeff Domansky's insight:
Here's a look at the social marketing basics and how to avoid some very common mistakes.
William Weise's curator insight,
October 23, 2014 2:19 PM
I think it is very true that many businesses don’t do enough focus on the quality of their followers, but rather on the quality. They judge themselves by the number of their followers, but they don’t take into account whether their followers are actually paying attention to their posts. It is important to keep posting content regularly that engages the audience. If you don’t keep making interesting posts, you are bound to eventually lose your audience. It is a common mistake that marketers make that once they have followers, they have customers which is not true. It is their responsibility to make the followers their customers. I believe it’s also wise to limit a company to 3 or 4 platforms and too just use the ones that are highly relevant instead of being all over the lower tier ones. Your brand on social media needs to have a personality. Personalities are what make people unique and they are, also what can make a business unique.
Scoop.it!
Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets.
Jeff Domansky's insight:
Five bad acts not to follow!
Scoop.it!
...However, for the most part, this was not a marketing opportunity in which cooler heads prevailed, whether it was the unfortunate racist tweets that followed Wieden + Kennedy’s lovely, multilingual rendition of “America the Beautiful” on behalf of Coke or JC Penney, which… oh God, where do I start? Well, here goes. So, about halfway through the game, @adage wondered if @JCPenney had been hacked, or whether the person man- or woman-ing the account was drunk. How else to interpret tweets such as the following: "Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???" Or the epic: “Who kkmew theis was ghiong tob e a baweball ghamle. #lowsscorinh 5_0”...
Jeff Domansky's insight:
Catharine Taylor writes the game was a bust and the social marketing fails were even worse!
Scoop.it!
Cheerios recently tried to make the most of social media as a PR tool by doing what everyone else was already doing: designing Facebook apps to encourage its hundreds of thousands of fans to interact with the brand.
Unfortunately, that plan blew up in the face of parent company General Mills. Cheerios attempted to gain the invisible, invaluable thing we call “brand loyalty” by presenting fans with an app that allowed them to write about “what Cheerios means to me” in the cereal’s trademark font. But the brand’s social team quickly discovered that many Facebook users don’t approve of General Mills’s relationship with genetically modified foods—or its political advocacy on the subject.
The activists’ quick storming of the forum forced Cheerios to kill the app after just one day. Click through for the backstory....
[How to fail at social media, damage your brand and create bad PR]
|
I have seen it happen over and again with different organizations. They disappear from people's timelines For no apparent reason.
For a beter Social Media.>>>>>>>>>>>>>
These mistakes are easily made, but they are just as easy to avoid