Public Relations & Social Marketing Insight

And your massive brand Twitter fail of the day goes to … Dave & Buster's!

To advertise its Taco Tuesday, the restaurant chain made a joke that pretty clearly went over the line, prompting incredulity from its Twitter followers. "I hate tacos, said no Juan ever," the tweet read.
Obviously, this isn't the first time a brand has tweeted out something outrageous—in this case, racist. But the question remains: How does this kind of stuff make it into the actual world?...