Last week, Coca-Cola suspended its Super Bowl-timed, automated social campaign #MakeItHappy, when Gawker tricked the brand into tweeting out a number of lines from Adolf Hitler’s “Mein Kampf.” In the campaign, Coke asked people to respond to negative tweets with positive ones — using an ASCII code to convert their tweets into images like singing cats and sunglass-wearing palm trees.
But while the soda giant may have been left as red-faced as its signature cans after this debacle, it’s not the first time the use of automated replies on Twitter has backfired on a brand.
Here’s a look at some of the biggest recent brand fails in automation on Twitter...
Scooped by Jeff Domansky |
Never a shortage of bad PR and social media fails.