Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Burger King Twitter Hacking: Take A Chill Pill | Dave Fleet

Burger King Twitter Hacking: Take A Chill Pill | Dave Fleet | Public Relations & Social Marketing Insight | Scoop.it

...Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. An hour and fifteen minutes later, the account was suspended, but not before the news spread across the social media fishbowl at lightning speed.

 

As often happens, a huge amount of basement punditry has already begun. I’ve already had to call BS when I saw someone asserting that it took Burger King “too long” to address the situation....

Jeff Domansky's insight:

Dave Fleet provides an excellent analysis and caution.

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Despite missteps, Carnival's PR was proactive during Triumph crisis | PR Daily

Despite missteps, Carnival's PR was proactive during Triumph crisis | PR Daily | Public Relations & Social Marketing Insight | Scoop.it

The company offered constant updates on Facebook as more than 4,000 people were stranded aboard a cruise ship, but one tweet irked a number of people. Triumph, which is operated by Carnival Cruise Lines, left port in Galveston, Texas, on Thursday. It was supposed to be a four-day cruise to Cozumel, Mexico, but an engine fire on Sunday crippled the boat, leading to a five-day “sewage-soaked” ordeal for the 4,200 people aboard, according to The New York Times.

 

To its credit, Carnival Cruise Lines has been in front of this crisis, although it still had its missteps on social media. Chicago-based PR executive Gini Dietrich said she’s been watching the situation closely. “It's much better than last time,” she told PR Daily. “Although it's kind of crazy I have to say ‘last time.’” By “last time,” Dietrich, the founder and CEO of Arment Dietrich, is referring to last year’s Costa Concordia wreck, in which a cruise ship operated by a subsidiary of Carnival wrecked off the coast of Italy. Thirty-two people died as a result. In 2010, a Carnival-run ship stalled in the Pacific. The media referred to that as the “vacation from hell.” ...

Jeff Domansky's insight:

Whether Carnival Cruise Lines is doing crisis communications right still remains to be told, but they have been front and center so far.

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