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For this year’s back-to-school season, the brand launched the #Toms Give Back to School Contest aimed at increasing engagement on Pinterest.
They encouraged people to create a pinboard and pin their favorite outfits using only items found on the TOMS website. To compete for the $500 Toms gift certificate, pinners created a special board for the contest and tagged every pin with “#TOMS Give Back to School Contest.”
Toms scored huge brand awareness and sales during the contest as pinners posted beautiful pictures that spread across their personal networks. The campaign shows the expanding influence of visual social media sites, and in the coming years, more brands will take part in this growing trend....
This is so unbelievably smart! Koodos to the brilliant people who came up with this idea. Not only are you forcing people to look at your products for the chance to win, but they have to share there finding and that being said, all there friends and followers get to see the outfits they pinned too. The brilliance behing this marketting strategy simply blows my mind. Way to go TOMS.
Another interesting set of methods on how a brand can improve and broaden their image by successfully visually defining the brand. This short article builds upon these points through explanation of the expanding influence of visual's through social media sites, and how these visuals used will give an illustration of the brand or its customers.
Ways for brands to go visual to create brand awareness