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“Every good content strategy starts with a “content audit,” which is a fancy term for figuring out what you’ve got, what the other guys have, and most importantly what opportunities you’re missing out on. If you don’t know a whole lot about SEO and don’t have time to read a dozen content strategy books, try these quick and dirty tips to get a feel for what your current content situation is.
Let’s pretend for a moment that you’re a content strategist for Cheerios, the classic cereal brand from General Mills. Pop open an “incognito window” in your browser that’s detached from all of your personal search history....
Content strategy” is a phrase that gets thrown around a lot, and gets associated with scary words like taxonomies, CMSs and more. Get over it with this 5-minute social audit.