Public Relations & Social Marketing Insight

Examine what works and what doesn't with your social media marketing by performing a social media audit.

Social media audit checklist

OK, I promised this would be easier and more helpful than you think, right? Well, following the outline below could mean a social media audit in 15 minutes or less. All the basics are covered here, and you can dig as deep as you choose to improve your social media marketing. This is what the audit should cover....

We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right?

...The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused.
That’s why it’s a good idea to conduct a social media audit every so often to step back and get a 10K foot level. This allows you to see yourself as others might see you and judge if you are delivering the message you think you’re sending....