Op-Ed: The television is just another device | Public Relations & Social Marketing Insight | Scoop.it

The real issue is content, just like it was 2,000 years ago when Roman citizens wrote on the walls of the city. What they had to say mattered more than the medium they chose.


For the moment, the majority get this content from televisions connected to cable or the old-fashioned over-the-air broadcasting.Some of what lies ahead is predictable, as consumers are convinced to buy the latest gadgets.


Much of the future is not entirely predictable. The possibility of wireless transmission of electric power was demonstrated in the late 19th century by the draft-dodging school dropout Nikola Tesla....