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Scoop.it!
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report. When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%....
Jeff Domansky's insight:
When it comes to marketing trends, social rules according to a research study that looked at what marketers will be doing in the next year.. 
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It would be interesting to gather data at the end of 2014 to see how closely the prediction matched reality....
Is the socialization of life enforcing herd instinct ?
Digitial Marketing simply cannot be ignore any longer!